imagination. a chicago-based content marketing agency for thought leaders
we create strategy, content and distribution that strengthen your organization’s position as a thought leader.
Knowing what to say is just as important as how you’re going to say it. And insightful content planning is at the heart of every successful conversation.
When it comes to expressing your thought leadership, print, digital, video and social work together to tell your story.
Media channels constantly change. We know the ideal channels that will reach your target audience.
we believe that imagination creates endless possibilities.
industry knowledge + research
creative content execution
lead generation + management
Successful content marketing begins with understanding your target audience’s motivations, pain points and communication preferences. A defined, thorough process of listening, auditing and analysis informs everything we create.
Content marketing positions your brand as a thought leader and attracts more qualified leads. Strategy is created to address each audience’s unique needs, helping readers naturally move down the sales funnel while gaining awareness, trust and loyalty to your brand.
Award-winning storytelling has been our hallmark for over 20 years. We use customer insights and unsurpassed journalism to tell creative stories using the most effective content formats:
- White Papers
To consistently drive awareness, conversions and leads, your content must reach the right people at the right times. By clarifying your channel and audience goals, you’ll be able to provide your prospects with helpful, timely information in the right format.
It can be tough to separate the wheat from the chaff. Each unqualified lead that reaches your sales team wastes their time and hurts your bottom line.
Frameworks for lead generation, identification and management make this process faster and more precise, so your sales team can focus on conversations that are the most likely to result in sales.