The heart of Imagination lies in content marketing

We began as a Chicago-based custom publisher. Today, we’re much more. Print, digital, video and social media—channels we use everyday to deliver thought leadership.

Although our capabilities evolved over the years, the commitment to our ideals will always remain the same.

thought leaders

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Jim Meyers

Founder, President, CEO
312.382.7810
jmeyers@imaginepub.com

There’s nothing more passionate to Jim than custom publishing, content marketing and leading one of the planet’s most talented and enthusiastic workforces.

Taking that dedication to content marking a step further, he served as chairman of American Business Media’s Custom Media Council and was named 2009 Custom Media Innovator of the Year.

Prior to starting Imagination, he was president of Macmillan Business Publishing, where he oversaw six publishing companies including SRDS and other B2B publishers.

Jim received a bachelor’s degree in marketing and advertising from the Indiana University School of Business, and completed an advanced advertising management program at Northwestern University and the Darden Business School’s Leadership Program at the University of Virginia.

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Erin Slater

SVP, Business Development
312.382.7815
eslater@imaginepub.com

Erin’s background includes more than 10 years of media and content marketing experience. At Imagination, she has advised and managed projects for Fortune 500 companies and leading associations encompassing a variety of media channels, including:

  • Print magazines
  • Digital resource centers
  • Social media content and engagement
  • Blog development and execution
  • Content execution and distribution processes

Prior to joining Imagination, Erin worked for Gannett Co. and News Corp. and received a bachelor’s degree in journalism from Northwestern University’s Medill School of Journalism.

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Todd Cywinski

SVP, Client Relationships
312.382.7824
tcywinski@imaginepub.com

Todd works directly with Imagination clients to understand their business objectives, and partners with them to develop strategies and implement custom content marketing programs.

On both the industry and consulting/agency side, he learned to give custom content marketing strategy a leading place in the overall marketing approach. Todd brought innovation and excitement to customer-centric marketing initiatives at financial services institutions in the U.S., Canada, Australia, Asia and Europe.

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Doug Kelly

EVP, Design
312.382.7814
dkelly@imaginepub.com

As one of the founders of Imagination, Doug once served as the company’s entire design department. Now he’s in charge of the company’s branding, as well as many of the print and online publications.

After earning a bachelor’s degree in graphic design from Iowa State University, he worked as a designer and art director at Hartmarx, Inland Architect magazine and Macmillan Publishing. Over the course of his career, he has won more than 50 professional design awards.

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Andrea Scott McCluskey

Chief Talent Officer
312.382.7820
ascott@imaginepub.com

As Chief Talent Officer, Andrea works closely with senior leadership to develop and implement strategic HR programs at Imagination. She joined Imagination in 2007 as director, talent and currently manages talent acquisition, talent management, employee relations, benefits, compensation, career development, training and organizational planning.

A Michigan native, Andrea graduated from the University of Michigan and started her career in psychology at the University of Michigan Institute for Social Research. From there, she joined StudyPoint, where she led the marketing and human resource functions.

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Tim Smith

VP, Development and Technology
312.382.7921
tsmith@imaginepub.com

Tim brings more than 18 years of technology experience to Imagination, with a focus on Web strategies, software best practices and infrastructure.

Before joining Imagination, he cofounded three technology startups and provided technology expertise to a number of Fortune 500 companies.

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Andrew Schultz

Chief Operating Officer
312.382.7827
aschultz@imaginepub.com

Andrew Schultz joined Imagination in 2008 as chief operating officer, with broad responsibility for the profitability of the company, including oversight of human resources, production, finance and legal affairs. Recently he has also overseen the staff of journalists responsible for creating thought leadership content for our clients.

Andrew graduated with degrees in English and political science from Grinnell College. He worked as a reporter before earning his MBA from Northwestern’s Kellogg School of Management. Andrew has worked in circulation, advertising sales and integrated marketing at Meredith Corporation, served as head of business development at Money magazine, and was director of the Home Plans Group at Hanley Wood. He is a board member of POGIL, a science and technology education nonprofit.

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Peter Herrnreiter

VP, Digital Marketing & Measurement
312.382.7928
pherrnreiter@imaginepub.com

A passionate content marketer, Peter manages the digital analytics team at Imagination and oversees strategic initiatives for both new and current clients.

The wealth of client-side experience gained prior to joining Imagination came from his time managing national B2B marketing programs for Bosch Automotive. Then he gained agency experience developing content marketing and lead generation programs at Microsoft.

While attending St. Norbert College, he focused his studies on developing economies and the impact of new market developments, which led to bachelor’s degrees in international studies and German in 2007. From there, he built a career that complemented his passion for international business and marketing.

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Cyndee Miller

VP, Editorial Director
312.382.7881
cmiller@imaginepub.com

Cyndee leads a wildly talented troop of content rock stars creating everything from tweets to white papers and all points in between. She works with clients to create cross-channel content that meets their business objectives—and makes readers want to soak up every last character.

Cyndee spent nearly two decades working as a writer, reporter and editor covering marketing and advertising. She double majored in English and French, while also working on her college’s grammar hotline. She still enjoys diagramming sentences (sometimes in French).

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Chuck Paustian

VP, Client Strategy
312.382.7946
cpaustian@imaginepub.com

Chuck is responsible for the vision and rationale behind content marketing solutions created by Imagination. He applies industry and organizational knowledge and deep content marketing expertise to translate client needs into compelling, executable, multi-channel content programs.

A graduate of the University of Illinois, Chuck has been developing award-winning, results-driven content for three decades. Prior to joining Imagination in 2007, he worked for the National Association of Realtors, Thomson Financial Media and Crain Communications, and also was an independent content provider and consultant.

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Vicky Oyomba

Senior Strategy Director, Social Media
312.382.7889
voyomba@imaginepub.com

Vicky oversees the strategic development and implementation of custom content marketing solutions for new and existing clients. She uses her diverse background in traditional and experiential media, as well as her deep understanding of social media, metrics and analytics to craft integrated content marketing programs that are agile and aligned with key business objectives.

Vicky graduated from the New York Institute of Technology, where she studied advertising and public relations. She earned her master’s degree in advertising at Syracuse University’s S.I. Newhouse School of Public Communications.

 

our capabilities

on-point content creation
is only the beginning

Our integrated approach to content creation and delivery connects you to your audience and keeps your message in the conversation longer.

strategy

custom content creation

print

digital design

video

social media marketing

content distribution

Behind all great content is a content strategy that’s equally smart. Understanding what you currently say. Evolving that message. Delivering it to the right audience. This strategic roadmap helps develop what needs to be said and ensures that message is heard.

services offered

Content strategy
Listening
Competitive Research
Planning
Execution

Online video is more than just cats and humans doing silly things. It’s a way to showcase ideas with stories told in a more interesting, engaging and informative way.

These can take the form of a Web series, podcasts, corporate DVDs and more, which we can create with our in-house production facilities. This setup helps save time and money, without sacrificing quality.

services offered

Animation
Audio Production
Rich-media development
Video production (on and off site)

People want information. And custom digital content can deliver it to them now.

By understanding how your audience engages with the Web, integrated messages can work seamlessly across both on- and offline channels. This puts the content where it needs to be—in front of your readers’ eyes.

services offered

Development
Email
E-Newsletter
Flash
Mobile
PPC
Proprietary content management system (CMS)
SEO
SEM
Website design

Your thought leadership starts the conversation. Social marketing amplifies it.

The process begins by assessing your current social media presence. We then formulate a strategy around the social channels ideal for meeting your marketing goals.

Tactics can include daily posts, custom applications and branded visuals. These add a deeper dimension to your integrated messaging, which in turn can extend the lifespan of your content.

services offered

Strategy
Analytics
Social media-specific content generation

Even the best thought leadership is worth nothing if nobody consumes it.

By understanding your audience’s media habits, we can create and deliver the content, such as monthly magazines, e-newsletters and webisodes that complement their lifestyle.

To optimize success, tracking studies, analyzing metrics and adjusting tactics as needed can lead to the results you want.

services offered

Analytics
Optimization
Publishing

 

our awards

Content Marketing Awards

be.group – be.magazine, Gold (Most Improved Magazine Design)
US Foods – Food Fanatics, Bronze (Best Cover Design) 2014

Content Marketing Awards

General Mills – Tablespoon, Silver (Best Use of Pinterest for Content Marketing) 2014

EXCEL Awards

be.group – MySilverAge.com, Gold (Editorial Excellence), Silver (General Excellence); be.magazine, Gold (General Excellence) 2014

EXCEL Awards

Metals Service Center Institute – Forward, Silver (General Excellence) 
National Federation of Independent Business – MyBusiness, Silver (Editorial) 2014

Pearl Awards

US Foods – Food Fanatics, Gold (2) (Best Overall B2B Print Design; Best Distribution Strategy) 2014

Apex Awards

US Foods – Food Fanatics iPad App (Grand Award: Electronic Media); Food Fanatics, (Award of Excellence: Electronic Media, New Magazines & Journals) 2013

Content Marketing Institute

Content Marketing Agency of the Year 2012

BtoB Magazine

Top Midsize Agency 2013

Ready to create award-winning and results-producing custom content with us? Send us a message and our new business team can help you start the process.

 

our values

inspiration is nothing without…

passion

Staying curious. Thinking deeper. Welcoming failure. The process can be a challenge, but being proud of the end result makes it worthwhile.

innovation

Faster, better and more effective ways to achieve goals are always out there. Inspiring ourselves, our clients and our industry can help find them.

respect

Everybody looks at the world slightly differently. By embracing each view, our team bond becomes stronger.

quality

We set high standards for what we want to achieve now. Plus they set the benchmark for what we need to exceed in the future.