The heart of Imagination lies in content marketing

We began as a Chicago-based custom publisher. Today, we’re much more. Print, digital, video and social media—channels we use everyday to deliver thought leadership.

Although our capabilities evolved over the years, the commitment to our ideals will always remain the same.

thought leaders

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Jim Meyers

Founder, President, CEO
312.382.7810
jmeyers@imaginepub.com

There’s nothing more passionate to Jim than custom publishing, content marketing and leading one of the planet’s most talented and enthusiastic workforces.

Taking that dedication to content marking a step further, he served as chairman of American Business Media’s Custom Media Council and was named 2009 Custom Media Innovator of the Year.

Prior to starting Imagination, he was president of Macmillan Business Publishing, where he oversaw six publishing companies including SRDS and other B2B publishers.

Jim received a bachelor’s degree in marketing and advertising from the Indiana University School of Business, and completed an advanced advertising management program at Northwestern University and the Darden Business School’s Leadership Program at the University of Virginia.

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Michelle O’Hagan

SVP, Digital Delivery and Performance
312.382.7863
mohagan@imaginepub.com

Michelle has been a content marketer for nearly her entire working life. In her current role at Imagination, Michelle presides over digital content marketing initiatives and works with Web and social analysts to figure out how to measure success and report it to clients.

Over the course of her more than 13 years at Imagination, she has worked in, or with, nearly every area of the company including editorial, marketing, SEO, SEM/PPC, analysis and reporting, and digital marketing.

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Todd Cywinski

SVP, Client Relationships
312.382.7824
tcywinski@imaginepub.com

Todd works directly with Imagination clients to understand their business objectives, and partners with them to develop strategies and implement custom content marketing programs.

On both the industry and consulting/agency side, he learned to give custom content marketing strategy a leading place in the overall marketing approach. Todd brought innovation and excitement to customer-centric marketing initiatives at financial services institutions in the U.S., Canada, Australia, Asia and Europe.

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Doug Kelly

EVP, Design
312.382.7814
dkelly@imaginepub.com

As one of the founders of Imagination, Doug once served as the company’s entire design department. Now he’s in charge of the company’s branding, as well as many of the print and online publications.

After earning a bachelor’s degree in graphic design from Iowa State University, he worked as a designer and art director at Hartmarx, Inland Architect magazine and Macmillan Publishing. Over the course of his career, he has won more than 50 professional design awards.

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Andrea Scott McCluskey

Chief Talent Officer
312.382.7820
ascott@imaginepub.com

As Chief Talent Officer, Andrea works closely with senior leadership to develop and implement strategic HR programs at Imagination. She joined Imagination in 2007 as director, talent and currently manages talent acquisition, talent management, employee relations, benefits, compensation, career development, training and organizational planning.

A Michigan native, Andrea graduated from the University of Michigan and started her career in psychology at the University of Michigan Institute for Social Research. From there, she joined StudyPoint, where she led the marketing and human resource functions.

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DJ Francis

VP, Content Strategy 312.382.7871 dfrancis@imaginepub.com

DJ’s role is to oversee content strategy for all of our clients.

Prior to joining Imagination, he served as content director at Critical Mass, an international digital design agency. He not only led the Chicago office, but also oversaw projects in Toronto and London

He earned a master’s degree from the University of Lancaster in Lancaster, England, and began his career in Washington, D.C., working in politics and political communication. After working for political action committees, non-profits and political magazines, he transferred his love of messaging and strategic communication into a full-time marketing role with a move to Chicago.

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Erin Slater

SVP, Business Development
312.382.7815
eslater@imaginepub.com

Erin’s background includes more than 10 years of media and content marketing experience. At Imagination, she has advised and managed projects for Fortune 500 companies and leading associations encompassing a variety of media channels, including:

  • Print magazines
  • Digital resource centers
  • Social media content and engagement
  • Blog development and execution
  • Content execution and distribution processes

Prior to joining Imagination, Erin worked for Gannett Co. and News Corp. and received a bachelor’s degree in journalism from Northwestern University’s Medill School of Journalism.

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Tim Smith

VP, Development and Technology
312.382.7921
tsmith@imaginepub.com

Tim brings more than 18 years of technology experience to Imagination, with a focus on Web strategies, software best practices and infrastructure.

Before joining Imagination, he cofounded three technology startups and provided technology expertise to a number of Fortune 500 companies.

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John Obrecht

VP, Editorial Director
312.382.7822
jobrecht@imaginepub.com

John oversees the award-winning editorial content team at Imagination. He joined the company in March 2014, bringing more than three decades of experience as a writer and editor, primarily focused on business.

He was editor of Crain Communications Inc.’s BtoB and Media Business magazines. Before that he worked for daily newspapers in Chicago, San Antonio and Little Rock. He was also editor of San Antonio Monthly and founding editor of M3, a quarterly publication of the San Antonio Museum Association. John received a bachelor’s degree in English from Yale University.

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Peter Herrnreiter

Sr. Director, Digital Marketing Intelligence
312.382.7928
pherrnreiter@imaginepub.com

A passionate content marketer, Peter manages the digital analytics team at Imagination and oversees strategic initiatives for both new and current clients.

The wealth of client-side experience gained prior to joining Imagination came from his time managing national B2B marketing programs for Bosch Automotive. Then he gained agency experience developing content marketing and lead generation programs at Microsoft.

While attending St. Norbert College, he focused his studies on developing economies and the impact of new market developments, which led to bachelor’s degrees in international studies and German in 2007. From there, he built a career that complemented his passion for international business and marketing.

 

our capabilities

on-point content creation
is only the beginning

Our integrated approach to content creation and delivery connects you to your audience and keeps your message in the conversation longer.

strategy

custom content creation

print

digital design

video

social media marketing

content distribution

Behind all great content is a content strategy that’s equally smart. Understanding what you currently say. Evolving that message. Delivering it to the right audience. This strategic roadmap helps develop what needs to be said and ensures that message is heard.

services offered

Content strategy
Listening
Competitive Research
Planning
Execution

Online video is more than just cats and humans doing silly things. It’s a way to showcase ideas with stories told in a more interesting, engaging and informative way.

These can take the form of a Web series, podcasts, corporate DVDs and more, which we can create with our in-house production facilities. This setup helps save time and money, without sacrificing quality.

services offered

Animation
Audio Production
Rich-media development
Video production (on and off site)

People want information. And custom digital content can deliver it to them now.

By understanding how your audience engages with the Web, integrated messages can work seamlessly across both on- and offline channels. This puts the content where it needs to be—in front of your readers’ eyes.

services offered

Development
Email
E-Newsletter
Flash
Mobile
PPC
Proprietary content management system (CMS)
SEO
SEM
Website design

Your thought leadership starts the conversation. Social marketing amplifies it.

The process begins by assessing your current social media presence. We then formulate a strategy around the social channels ideal for meeting your marketing goals.

Tactics can include daily posts, custom applications and branded visuals. These add a deeper dimension to your integrated messaging, which in turn can extend the lifespan of your content.

services offered

Strategy
Analytics
Social media-specific content generation

Even the best thought leadership is worth nothing if nobody consumes it.

By understanding your audience’s media habits, we can create and deliver the content, such as monthly magazines, e-newsletters and webisodes that complement their lifestyle.

To optimize success, tracking studies, analyzing metrics and adjusting tactics as needed can lead to the results you want.

services offered

Analytics
Optimization
Publishing

 

our awards

Content Marketing Awards

US Foods – Food Fanatics Silver (2), Bronze (Overall Magazine Editorial, Publication Website Design; Overall Print Magazine) 2013

Content Marketing Awards

General Mills – Old El Paso Silver (Best Facebook Content Marketing Program) 2013

Content Marketing Awards

General Mills – Tablespoon Silver (Best Pinterest Content Marketing Program) 2013

EXCEL Awards

Save The Children – Results for Children Gold (Promotional Publication – Special Reports) 2013

Pearl Awards

US Foods – Food Fanatics Gold (2), Bronze (2) (New Editorial Magazine, Overall Editorial; Overall Design, iPad Magazine) 2013

Apex Awards

US Foods – Food Fanatics iPad App Grand Award, Award of Excellence (Electronic Media, New Magazines & Journals) 2013

Content Marketing Institute

Content Marketing Agency of the Year 2012

BtoB Magazine

Top Midsize Agency 2013

Ready to create award-winning and results-producing custom content with us? Send us a message and our new business team can help you start the process.

 

our values

inspiration is nothing without…

passion

Staying curious. Thinking deeper. Welcoming failure. The process can be a challenge, but being proud of the end result makes it worthwhile.

innovation

Faster, better and more effective ways to achieve goals are always out there. Inspiring ourselves, our clients and our industry can help find them.

respect

Everybody looks at the world slightly differently. By embracing each view, our team bond becomes stronger.

quality

We set high standards for what we want to achieve now. Plus they set the benchmark for what we need to exceed in the future.