Kate Lorenz
Kate Lorenz joined Imagination in August 2011 as Managing Director and is responsible for bringing executional excellence to Imagination’s social media clients. In this role, Kate collaborates with account directors, content developers and clients to ensure strategies, needs and deliverables of our customers are met for social media success. Kate also works with the strategy and metrics teams conducting analysis, forecasting trends and developing strategies.
Prior to joining Imagination, Kate was Editorial Director at CareerBuilder. She oversaw all job seeker content strategy (before it was even called “content strategy” and “content marketing”) for CareerBuilder, its niche sites and media partners, including MSN Careers, AOL Jobs and CNN, as well as producing consumer email and social media content. Kate started her career in media relations at Chicago’s St. Xavier University.
Kate moved to Chicago after growing up in New Orleans and attending Loyola New Orleans. If you ever meet Kate, be sure to ask her about Saints football, country music, red wine, visiting Las Vegas or pretty much anything that appeals to a 14-year-old girl (Taylor Swift, Britney Spears or “The Hunger Games” anyone?). She also makes a mean Trivial Pursuit partner.