Lindsay Wilcox

Web Analytics Strategist
312.887.1000 x 228
LWilcox@imaginepub.com

Lindsay Wilcox arrived at Imagination Publishing in September 2011 as a Web Analytics Strategist where she currently uses data-driven insights to help clients achieve their business objectives and improve the online user experience.

Prior to Imagination, Lindsay studied Marketing and International Business at Indiana University’s Kelley School of Business. After graduating, it didn’t take her long to find her passion for digital while at Oprah.com. There she worked for 6 years as the Ad Sales Analyst and Online Marketing Analyst contributing to the growth of Harpo’s strong Web presence and the launch of The Oprah Winfrey Network online.

Although she’s been in Chicago for 7 years, Lindsay is still passionate about St. Louis sports and has never understood the appeal of deep-dish pizza. When not in front of her computer, Lindsay is usually planning her next big vacation, reading the latest best-seller, fiddling with her camera, bowling or convincing others about the merits of dance-battle movies.

Thinking

May 21, 2012

Is Google+ The Way Forward?

Google tried to break into the social media party with the launch of Google+ last year, but new studies show that it is still significantly trailing the likes of Facebook and Twitter in its amount of user engagement. A study … See more →

May 17, 2012

In Social Media Don’t Bet on Goliath

Social Media is a culture built from the ground up. This is an industry where the giants are afraid of the upstarts. Why? Because these big companies were upstarts once too, and they know the power of a good idea … See more →