The Competition Within
A must-read book for association leaders!
How do you connect with your members? How do you ensure that your association is at the center of members’ online and offline conversations?
Associations cannot reinvent themselves based solely upon new technology that simply enhances current offerings. Only a major, top-to-bottom transformation will catapult associations into a new, uncharted competitive space.
Associations must change or contend with irrelevance in the face of globalization, online communities, digital and social media, user-generated content, and on-demand access to research and information.
“The Competition Within: How Members Will Reinvent Associations,” examines competitive forces impacting business-to-business associations, both member and trade organizations. Associations must discover what members want, and then deliver it however and whenever they want it. It is not too much to ask in a borderless world powered by technology, and the good news is, it’s easy to do.
The competition has figured it out. Have you?
