April 2008
Search Sucks
Apr 24, 04:45 PM
... “This is the point when we probably should acknowledge that all our search sucks,†Chris Anderson ... the audience of Digital Now in Orlando today. The author of The Long Tail was responding to ... question about improving member experience online, about helping users find what they need in the ... mountain of content on your site and everywhere else. The first take-away, the easy one, is ... let Google help you. Many association sites are behind firewalls, require sign-ups and have all ...
http://www.imaginepub.com/minds/search-sucks
The New Look of Imagination
Apr 22, 09:49 PM
... unveil a preview of the new look and feel. The ... direction in the end was very close to our existing interim site. The team explored many different ... but in the end decided that we weren’t that far off when we first started this process. As is ... the case with creative work, you have to fail a bit before you can come to a desired outcome. ...
http://www.imaginepub.com/minds/the-new-look-of-imagination
Conversations don't always go the way you'd like.
Apr 22, 03:47 PM
... That’s today’s lesson. Actually, a lesson from last week. I received a ... to my email last week, and it was very clear and concise if not appreciative of the decision ... made to move forward redesigning our website in a transparent manner. I’ve edited the ... for brevity and to remove any potential identifiers of the author. Laura, can I get ... to stop sending me these messages? I really don’t care about your web site, your thinking about your ...
http://www.imaginepub.com/minds/conversations-dont-always-go-the-way-youd-like
Content tidbit
Apr 18, 01:04 AM
... A conversation I had with Bud Caddell last week generated this little tidbit: ... content is more than content, it’s business intelligence. This concept ... deep into every aspect of every action in every channel. What ... media” enables is the ability to track/trend. And it goes on your permanent record. ... to me, content (and business intelligence!) is food for my brain. And today’s world is the ...
http://www.imaginepub.com/minds/content-tidbit
Social Media Munchies
Apr 5, 06:13 PM
... Besides the scaffolding erected around our own site, there is plenty happening on the web while ... regroup and deploy. Here a couple links to follow, nuggets to chew, and some food for thought. Come ... and give us your thoughts: ...
http://www.imaginepub.com/minds/social-media-munchies
Our Fear Realized....and Dispelled
Apr 2, 06:57 PM
... WHO. Jane, our talented Broadcast Director, heard back from her Dad that ... only people who would be interested would be your competition.” (I’m paraphrasing, ...
http://www.imaginepub.com/minds/our-fear-realizedand-dispelled
The Internal Conversation Continues As Well
Apr 2, 06:43 PM
... Earlier this week and in a different post, Bud Caddell challenged me to post the goals & ... for the site redesign here. I understand why he made that challenge, but where I got (and remain!) ... is that without also sharing Imagination’s Brand vision, mission and values, our ... goals & objectives, and our users’ needs, the site information doesn’t ... have any context. We talk with all of our clients about how crucial it is that they ...
http://www.imaginepub.com/minds/the-internal-conversation-continues-as-well
