Association Marketing: How One Association Went Web-Only

A FOLIO: report from the SNAP Conference

By Matt Kinsman
11/11/2008

CHICAGO —Association publishers are facing six key elements that are changing their roles as publishers, according to Rebecca Rolfes, executive vice president of new business development at Imagination Publishing, who spoke here today at the Society of National Association Publications conference. To read the complete article, go to: www.foliomag.com

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