The B2B Buyer Journey: Give Prospects the Content They Need at Every Stage
This is how to create content that serves your audience from pain point to purchase.
B2B
The best B2B marketers don’t hard-sell products or services. They strategically inspire current customers and prospects with new ways to think about their industries and solutions to their problems and pain points.
No matter whom you’re targeting, one thing will always be true: To attract and retain customers, you must understand their pain points, then offer solutions.
Stick the landing
We help you create content programs that keep your brand top of mind as customers navigate those sometimes lengthy buyer journeys.
Make the case
Provide content that convinces everyone with a stake in the purchase decision, from procurement to the C-suite.
Clients
Motions Graphics Promotional Teaser
Designed specifically for social media and sales outreach, this 30-second motion graphics teaser video promotes a magazine issue launch.
Print to Interactive Transformation
Transforming a printed decision tree into an interactive quiz provides a unique, immersive experience for the audience.
Insights
Hub supereme: Why the content hub is a content marketing powerhouse
Move over, blog. It used to be every company had to have one. And, for the majority of brands, a blog is still a savvy way to publish your expertise and POV on timely topics. But there’s a format better suited to showcase the full strategic range of B2B and association brands’ thought leadership chops. […]
Imagination and Staples Win for Best Print Publication at the Content Marketing Awards
Staples Worklife magazine took home first prize at the CMAs in the print publication category.
3 Trends, 3 Ideas and 3 Predictions for 2022
We’re already a month into the year, but better late than never when it comes to content marketing trends, ideas and predictions, right? These are mine. Subscribe to The Spark, our newsletter, and follow us on LinkedIn to join in these conversations and more throughout the year. 3 Predictions for 2022 1. One big celebrity […]
Let us partner with your B2B organization
Lean on Imagination’s 25-plus-year experience working with leading B2B brands to help your organization succeed.
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