we increase the quantity and quality of B2B leads with value-driven content.
Instead of blindly pitching products or services, the best B2B content marketers inspire prospects and customers with new ways to think about their industries. If businesses deliver high-quality, trustworthy information to these audiences at the right times, they'll ultimately reward the company with their purchase and loyalty.
industry knowledge + research
creative content execution
lead generation + management
B2B has many niches, but one common thread: To attract and retain customers, you can never underestimate the value in showing that they’re not alone when it comes to their most arduous pain points. Listening to their motivations, challenges and communication preferences informs everything we create.
How can you spot well-planned content? When its readers naturally move down the sales funnel, encouraged by its relevance and driven by curiosity. That’s why we segment our content by audience, personalize it to address each group’s unique challenges, and deliver it through the right channel at the right time.
Award-winning storytelling has been our hallmark for over 20 years. We use customer insights and good journalism to tell creative stories across many media, including:
- White Papers
Great content inspires action—but only if it’s immediately relevant and useful to the reader. We analyze each of your audiences to deliver helpful content on their preferred platforms, precisely when they’ve shown they’re ready for it.
Content marketing costs 62% less than traditional outbound marketing and generates three times as many leads. But push marketing has a lead quality problem.
Only 27% of leads marketers send to sales are actually qualified, while the rest are often an expensive waste of time. Our content-driven process for lead generation, identification and management helps your sales team focus on the conversations that bring in revenue, improving the efficiency of your funnel.