our content marketing capabilities

Our formula for success = strategy + content + creativity. By journalists, for brands. Throughout each stage of content marketing, we help you put thought in your leadership for measurable results that matter. Our areas of expertise include: strategy + insights, content creation, design + development, and distribution + measurement.

strategy + insights

Reach the right audiences through the right channels to get the right results. Create content that wows humans and woos search engines. Pull the levers of organic and paid distribution. Strategy is the heart and start of it all. It comes with many moving parts.

  • Content strategy: The goals, topics and types that pique your audience’s attention and drive results
  • Personas + content journey mapping: A deep understanding of your audience targets and their preferred pathways
  • Program + channel strategy: When, where and how your content is delivered—and the why behind each
  • Paid media strategy: The boost even the best programs need to reach their audience
  • Thought Leadership Index: Imagination’s proprietary measure of your brand authority and audience influence

138

strategy-fueled magazine issues per year

138

strategy-fueled magazine issues per year

content creation

From long-form to social journalism, immersive experiences to video and podcasts, infographics to print, content marketing thrives when its creators live and breathe your subject matter.

  • Editorial management: A smooth process for who creates quality content, how it’s packaged, for whom it’s written and when it goes live
  • Content hubs: The compelling, strategic, creative home for all your content online
  • Magazines: The high-design, highly compelling print tentpoles that hold up better than ever
  • Immersive experiences: Digital deep dives that go beyond point and click
  • Video: Images that move people, from live action to motion graphics
  • Podcasts: Serialized audio storytelling with depth and personality
  • Social journalism: Content that’s part of the conversation and helps write the story of your brand
  • Infographics: Visual storytelling at its finest—and most shareable

138

strategy-fueled magazine issues per year

design + development

Design starts with your business goals and your users’ needs. Great design drives results and delivers content in the best possible package. Don’t just make it pretty; make it pretty great.

  • User experience: We chart the simplest, most intuitive path to connect with your audience and drive your goals
  • Print design: Compelling, bold, smart visual experiences that answer your audience’s needs
  • Digital design: Suck-you-in, elegant experiences that make the most of the medium
  • Digital development: Coding and building content-driven experiences with creativity, conversion and the best UX in mind

20+

measurable digital programs

20+

measurable digital programs

distribution + measurement

You build it, but they don’t necessarily come. It takes smart social and paid planning, savvy SEO and SEM, and more to get eyes on your content. And it takes more than raw number know-how to identify what works to amplify your message.

  • Social journalism: When you’re part of the conversation and earn your cred, people listen—and thought leadership wins
  • Enewsletters: The distribution workhorse that always delivers, in your voice and tone
  • Paid media: The strategic extra efforts that move your reach beyond organic
  • Analytics + reporting: Measure, analyze, tweak—repeat for optimal results
  • SEO/SEM: Content that appeals to search engines without turning off readers

20+

measurable digital programs