Archive for the ‘digital media’ Category
Custom Publishing Case Studies Now on Vimeo!
8 Mar 2010
by Herminia Irizarry
Our broadcast team just set up a Vimeo page with our latest video projects and custom publishing case studies. We’ll be adding more videos often, so be sure to visit again!
NFIB Selects Imagination Custom Publishing to Create Cutting-Edge Small Business Content
8 Jan 2010
by Michelle O'Hagan
CHICAGO—The National Federation of Independent Business (NFIB), the nation’s leading small business association, selected Imagination Publishing as its new custom publishing partner to help relaunch its flagship magazine, MyBusiness, and create dynamic new content for the NFIB website (http://www.NFIB.com).
MyBusiness, NFIB’s “voice of small business” publication for nearly 20 years, is published bi-monthly with a circulation of 475,000. The March/April 2010 custom magazine relaunch will include a revised feature well, prominent guest columnists, a fresh, modern layout, and expanded, exclusive and actionable content on NFIB.com, including rich media tips and tools to help small business owners own, operate and grow their businesses.
“For years, MyBusiness and NFIB.com have helped the nation’s small business owners run and grow their businesses,” said Dan Danner, NFIB’s president and CEO. “We chose Imagination for its outstanding creative execution, cutting-edge strategic thinking and the passion they brought to the table for helping small business owners. We’re excited to work with Imagination Publishing to reinvigorate the magazine and our site, to make it even more relevant to our audience and advertisers with critical and timely business advice, political and regulatory information and utilize digital opportunities to build community.”
Imagination’s NFIB team will operate under the leadership of company President and CEO Jim Meyers, along with EVP of Design Doug Kelly, and EVP of Client Strategy Laura Chavoen. Editorial Director Simona Covel, formerly of the Wall Street Journal and Dow Jones Newswires, and Account Director Rene Ryan, whose writing has appeared in The Boston Globe and Inc. magazine, will head up print and digital strategies for MyBusiness and NFIB.com. Holly Townsend, president of The Townsend Group, will handle advertising sales for the magazine and the NFIB.com.
“Imagination is the custom content leader in producing editorial for organizations who want to reach small businesses, and this is the strongest strategic and editorial team we’ve ever had,” Meyers said. “Small business is the backbone of the nation’s economy and our mission is to take an already strong publication to the next print and digital levels, to make it indispensable for small business owners and the advertisers who want to reach them.”
Highlights of the March/April issue include:
Unemployment Overload
Unemployment is high, and that means opportunity for small business. How to take advantage of the sudden glut of workers—and how to avoid costly missteps.
The State of the Stimulus
It’s no secret: there wasn’t much in the stimulus for you. Follow five small businesses just like yours that tried to eke out stimulus funds.
The Exit Plan Crisis
Every business owner’s worst nightmare is losing his or her business. But without better succession planning, the majority of small business owners may face that prospect. How to avoid that fate.
Guest Columnist
Famed marketing guru Seth Godin offers his take on small business marketing.
About NFIB
NFIB (http://www.NFIB.com) is the leading small business association representing small and independent businesses. A nonprofit, nonpartisan organization founded in 1943, NFIB represents the consensus views of its members in Washington and all 50 states. The organization’s powerful network of grassroots activists voices its opinion directly to state and federal lawmakers through a members-only ballot, playing a critical role in supporting America’s free enterprise system.
About Imagination Publishing
Imagination (http://www.imaginepub.com) is the leading custom publishing and content marketing agency. We help our clients build relationships and increase engagement with their customers. Our clients include B2B and B2C marketers, industry and trade associations. Imagination combines the strengths of traditional agencies, digital agencies and custom publishers to harness the power of relevant content and targeted distribution to help our clients achieve their business goals.
For media inquiries about MyBusiness magazine, contact Jim Meyers, president and CEO of Imagination Publishing at: 312-887-1000.
For advertising inquiries about MyBusiness magazine, contact Holly Townsend, president of The Townsend Group at: 301-215-6710.
New Toys!
12 Mar 2009
by Joel Witmer
A few days ago the website 24/7 Wall Street listed the next ten major daily newspapers they expect to either fold or go completely digital. And then yesterday a professor at one of the nation’s top journalism schools did his part to ensure that all those papers fold rather than go digital.
But the push for modernization has also raised the ire of some professors, particularly those closely tied to Columbia’s crown jewel, RW1. “Fuck new media,” the coordinator of the RW1 program, Ari Goldman, said to his RW1 students on their first day of class, according to one student. Goldman, a former Times reporter and sixteen-year veteran RW1 professor, described new-media training as “playing with toys,” according to another student, and characterized the digital movement as “an experimentation in gadgetry.”
As one blogger put it, “This is like saying that writing books is an experiment in playing with the printing presses.”
At this point it’s a matter of fitness in the biological sense. Any publishing entity that choses to ignore the web does so at its own peril, and in a few years we may begin to agree that any publishing entity that doesn’t wholly embrace the web will do so at its own peril. Not being prepared to actively engage new media is a completely ridiculous strategy for any journalism school to propound.
And besides, if you’re a blogger you never have to wear pants and/or leave your mother’s basement. Score!
UPDATE: Stronger words from an actual journalist: “Look, I’m as unhappy about the decline of print as anyone, but for someone who is paid to teach students the skills they will need as future journalists to adopt this attitude is gross professional malfeasance. Sending those kids onto the job market unprepared for what it holds isn’t going to turn back the clock.”
Obama To Use YouTube
14 Nov 2008
by Joel Witmer
Following up on my post from yesterday about Obama and web video, the Associated Press is reporting that Obama will release on YouTube a video of his weekly radio address.
The HDYC? blog has powers we didn’t know it had, clearly.
DAVEY AWARDS
7 Nov 2008
by Michelle O'Hagan
Imagination won four Davey Awards!
We love this competition for the “Davids” of creativity; those who derive their strength from big ideas, rather than stratospheric budgets. The competition issues awards in the following categories: print, video, websites, online marketing, TV, multimedia, radio, integrated campaigns and marketing effectiveness.
The common thread here is custom media.
Each of these categories is home to content that is custom published for specific target audiences. Our winning entries were custom magazines and digital media created for clients with specific relationship marketing goals.
Our winning work includes:
GOLD: Wells Fargo Small Business: “Sound Credit Practices”
Branded Content: Video/Films/Movies
Register to watch this webcast.
SILVER: PMI: “Leadership in Project Management, 2008″
Art Direction/Graphic Design
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PMI’s custom magazine, Leadership in Project Management
PMI’s custom magazine, Leadership in Project Management
SILVER: POET: Vital magazine, Spring 2008
Editorial: Multi-page
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POET’s custom magazine, Vital
POET’s custom magazine, Vital
SILVER: Quintiles Transnational: Envisage magazine, V1, I4, p. 48
Editorial: Single-page
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Quintiles’ custom magazine, Envisage
Quintiles’ custom magazine, Envisage
Things Google won’t teach you
11 Mar 2010
by Riley Bandy
With the growth of “instant” communication technology there has become a preference in fast information instead of intelligent information.
When I was young, I learned that imagination is very important and received praise from my parents and friends for drawing detailed pictures of comic book characters and mythical creatures in action sequences. Then, through grade school and junior high school there was a shift toward following direction; for staying “within the lines.” Cursive letters had to be written again and again for perfection, and any sense of style should only be shown in art class. In high school, there was an opportunity for individual pursuits and interests, but still the requirement of staying on topic and keeping activities “within the lines.” Any encouragement of individual interest bowed to the ultimate SAT score and individuality was only worthy of praise if it got you into college.
Fortunately, a liberal arts education provides the opportunity to develop the skill to think critically, the ultimate quality of an intelligent person. There is little merit in the ability to quote facts or be a huge resource of knowledge. But it is forming an opinion that sets people apart. If you don’t have an opinion about a book or a Google SRP then what’s your role in the project? In the process?
I regularly receive forwarded articles and retweeted blog posts without any added comment or opinion. Twitter even updated the retweet function to automatically add someone else’s tweet to your stream without even giving you an opportunity to comment. What then, does your role become in this information sharing, in social media, except to be a researcher, feeling admiration for finding and sharing quickest.
Does a comment field even suggest intelligent response? Does 150 characters provide encouragement for content or for rapid reply? There are smart comments in 150 characters by those who recognize the limited space as a challenge. Those are the ones who understand how to react, how to question.
But in the massive amounts of communication occurring all over the world at any given second, and the incredible growth of short, rapid communication—the comment, the tweet, the text, the ping—what is the future of the book, the essay, the song? Will these devices fall to the popularity of speed as well? Will the intelligence that was once in an essay and now a blog post fall upon deaf ears, or go without comment?
How will we educate future generations about the importance of quality content over fast information? How can we speak in the language of speed to communicate the goal of depth? Try looking that up on Google.
Tags: comment, education, Google, social media, twitter
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