Archive for the ‘video’ Category

Custom Publishing Case Studies Now on Vimeo!

by Herminia Irizarry

Our broadcast team just set up a Vimeo page with our latest video projects and custom publishing case studies. We’ll be adding more videos often, so be sure to visit again!

My Imagination Internship

by admin

As an editorial intern at Imagination, my skills are put to the test each and every day with a wide variety of writing assignments. Whether it’s writing stories for nationally published material for some of our clients or simple blog posts or tweets, each time I walk through the doors of this place, there’s something new and different on my plate.

My Internship Experience

You all know the theory that interns at some companies don’t truly get a ‘hands-on’ or a resume building experience, right? That couldn’t be farther from the truth at Imagination. My experiences have already led me to include Imagination on my resume as well as have the ability to show future employers the work I was doing here through my clips.

I have a friend who interned over the summer for a newspaper publication. He had one piece of work to show for it at the end of the program. I had one piece of work to show within the first two weeks of my internship at Imagination. Although I’m a journalism person at heart, my writing here has not only helped Imagination, but it furthered the knowledge I need to succeed in any writing industry.

The Imagination Difference

It truly is a great place to work and if you are even remotely thinking of entering in the field of custom media publishing, give Imagination a chance. I’m extremely thankful for the experience I’ve gotten here thus far and only look forward to the new projects that are in store for me.

To get a better idea of how the internship is from someone besides me, watch our video on the program. We, as interns, put it together to give all those interested a better idea of what work we actually do here and what kind of place Imagination is. After watching, feel free to apply, you may find it as rewarding as I did…

by Michael Van Der Harst, Editoral Intern

Imagination Interns Video

Video: Inside Imagination Publishing

by Michelle O'Hagan

Recently, Erin Dorr gave a tour of our offices to Tim Jahn, editor of the blog, Beyond the Pedway. Watch and learn more about Imagination Publishing and our custom publishing professionals. .

Custom Media Works for Financial Services

by Michelle O'Hagan

Need practical advice about running a small business? “Business Insight Series” is an extensive video library Imagination created for Wells Fargo Small Business. It’s yet another example of a financial services company using custom media to reach its target audience.

Wells Fargo Business Insights
Wells Fargo Business Insight Series

The Business Insight Series contains more than 60 videos providing advice and expertise to Wells Fargo small business customers. Some of the videos are one-on-one episodes with an interviewer and a small business expert; others are case studies/profiles of Wells Fargo customers who share their success stories. The library also includes short clips from the longer 40-minute webcasts Imagination produces for Wells Fargo.

The “Business Insight Series” video library is a unique offering Wells Fargo provides to customers — a valuable resource for small business owners.

Online Intellect

by Riley Bandy

I was recently discussing the How Do You Connect blog with a coworker. We were sharing criticisms of each other’s posts, less about topics and content, but more on general formatting and structure. The conversation reached the conclusion that since so many different people contribute to this blog, it might be helpful to create a structure and formatting guide so that all the posts are similar and fit a certain, agreed upon, model.

Although I agreed with the idea at the time, I recently watched this presentation about the future of social media, which presents an alternative view.  It presents the notion that the power and intelligence of the Internet comes from the collection of alternative and differing views. The contributions of so many different minds and so many different styles gives the Internet it’s vast array of knowledge and insights in many topics. But the downfall and weakness of this massive giant is the forecast that those who spend lots of time on the Internet who begin to recognize and follow the trends of linking to other content or formatting in ways that other bloggers are formatting, are actually becoming more similar to other users rather than remaining different. It suggests that over time more and more users will fall into these trends and remove the vast differences that make the Internet strong in its diversity.

Back to my original topic, while a consistent format may bring ease to readers of this blog, it does not harbor the acceptance of difference or allow for individual creative expression for which blogs are intended. Check out the video:

Turning Point for Social Media

Obama To Use YouTube

by Joel Witmer

Following up on my post from yesterday about Obama and web video, the Associated Press is reporting that Obama will release on YouTube a video of his weekly radio address.

The HDYC? blog has powers we didn’t know it had, clearly.

Web Video At The Top

by Joel Witmer

A thoughtful post on how President-elect Barack Obama should use web video and multimedia while in office. Some of the ideas are rather obvious — instead of a weekly radio address record the thing and release a video (or do both!) — but a few of the ideas have some real meat to them, like making the national budget a multimedia document available to all:

The president’s budget should become a multimedia document that makes the numbers – and the policy questions – accessible to the average citizen. The budget should be released online – not just as a pdf, as it is now, but as a multimedia, dynamic document with web apps, widgets, and appendices applying Quicken-style functionalities, dynamic charts, etc. That way Americans can visualize and understand where their $3 trillion in tax dollars (minus the $1 trillion deficit) goes to…

The American people have been bystanders to the annual budget debates because the federal budget is so inaccessible. Digitize the budget and you democratize it, get the public involved – and get better policy results.

A lot of the ideas in the post are portable to any organization or company interested in engaging its customers by taking advantage of 21st century technology.

DAVEY AWARDS

by Michelle O'Hagan

Imagination won four Davey Awards!

We love this competition for the “Davids” of creativity; those who derive their strength from big ideas, rather than stratospheric budgets. The competition issues awards in the following categories: print, video, websites, online marketing, TV, multimedia, radio, integrated campaigns and marketing effectiveness.

The common thread here is custom media.

Each of these categories is home to content that is custom published for specific target audiences. Our winning entries were custom magazines and digital media created for clients with specific relationship marketing goals.

Our winning work includes:

GOLD: Wells Fargo Small Business: “Sound Credit Practices”
Branded Content: Video/Films/Movies

Register to watch this webcast.

SILVER: PMI: “Leadership in Project Management, 2008″
Art Direction/Graphic Design

PMI’s custom magazine, Leadership in Project Management

SILVER: POET: Vital magazine, Spring 2008
Editorial: Multi-page

POET’s custom magazine, Vital

SILVER: Quintiles Transnational: Envisage magazine, V1, I4, p. 48
Editorial: Single-page

Quintiles’ custom magazine, Envisage

Viral Defined

by Michelle O'Hagan

I just came across this video. Titled “Please Don’t Vote – Tell 5 Friends,” its content is clever, funny, urgent and–best of all–relevant. It also contains no fewer than three calls to action.

It is the definition of viral marketing.

Flip Killer?

by Michelle O'Hagan

After reading Joel’s earlier post about the lack of a battery meter on Flip video cameras, I came across this information about the new KODAK Zi6 Pocket Video Camera.

Flip Killer?

The Flip Killer?

Records in HD. Expandable memory. Rechargable batteries and charger included. And a battery meter.

All for the low, low price of $180.