Posts Tagged ‘digital media’
My Imagination Internship
6 Jan 2010
by admin
As an editorial intern at Imagination, my skills are put to the test each and every day with a wide variety of writing assignments. Whether it’s writing stories for nationally published material for some of our clients or simple blog posts or tweets, each time I walk through the doors of this place, there’s something new and different on my plate.
My Internship Experience
You all know the theory that interns at some companies don’t truly get a ‘hands-on’ or a resume building experience, right? That couldn’t be farther from the truth at Imagination. My experiences have already led me to include Imagination on my resume as well as have the ability to show future employers the work I was doing here through my clips.
I have a friend who interned over the summer for a newspaper publication. He had one piece of work to show for it at the end of the program. I had one piece of work to show within the first two weeks of my internship at Imagination. Although I’m a journalism person at heart, my writing here has not only helped Imagination, but it furthered the knowledge I need to succeed in any writing industry.
The Imagination Difference
It truly is a great place to work and if you are even remotely thinking of entering in the field of custom media publishing, give Imagination a chance. I’m extremely thankful for the experience I’ve gotten here thus far and only look forward to the new projects that are in store for me.
To get a better idea of how the internship is from someone besides me, watch our video on the program. We, as interns, put it together to give all those interested a better idea of what work we actually do here and what kind of place Imagination is. After watching, feel free to apply, you may find it as rewarding as I did…
by Michael Van Der Harst, Editoral Intern
Custom Publishing @ Imagination: Not Your Average Internship
16 Dec 2009
by Imagination Team Member
Maybe internships at Imagination Publishing shouldn’t be called internships at all. When I applied for my position as a print design intern, I was encouraged by a sentence in the company’s job posting on Craigslist: “You won’t be getting anyone’s coffee but your own.” And now being here, it’s definitely true (even though I prefer hot chocolate).
Custom Publishing: The Internship Difference
Some internships mean getting coffee for the big dogs, sending faxes, and taking notes, but they aren’t solid first steps into the real world. However, here at Imagination, interns actually get valuable work and experience in custom publishing and content marketing.
Imagination offers internships in many areas including editorial, digital media, web design and development, video/broadcast, business development and marketing.
To give an example of work here at Imagination, my first project was a newsletter that went out as a supplement to one of our client’s magazines. I learned a new design program, worked with an editor, and completed a project that was valuable to our company and to our client.
At Imagination
Even though I’ve only spent a month here, Imagination’s strong, cohesive culture is obvious to me. This collaborative, positive, and creative atmosphere is amazing.
Learning more about the company’s work and culture helped me realize this isn’t an ordinary opportunity. To see for yourself, check out the video my fellow interns created to learn more. Oh, and don’t forget to apply.
written by Anne McElherne, Print Design Intern
The New Marketing Imperative: Conversations
6 May 2008
by James Meyers
I’m here at the American Business Media conference, an annual gathering of the major B2B business publishers from around the world. The talk at all the sessions and the cocktail hours centers on what’s happening to the traditional publishing business and what can be done to regain momentum. Mortgage crisis, higher prices and consumer uncertainty has publishers scrambling for answers as advertising revenues drop and readership wanes.
Yet in the midst of all this, the attendees here continue to be baffled by the continued, unabashed growth of everything digital. Talk of blogs, community, rich media, social networking, SEO and analytics are everywhere but traditional publishers who have been slow to react wonder if this is a bad dream and will all just go away or if it’s already to late to jump into the pool. One of those publishers, David Calhoun, CEO of Nielson warns that “this time you’re not going to be able to budget your way to success” and goes on to say “that this is a new world where the customers and readers are totally in control and are making choices minute by minute”.
Edward Abrams, Vice President of Marketing for IBM followed by agreeing that IBM has come to the say conclusion. That first, the customer is in control. Second, that customers and the marketplace are having a conversation. And third, that companies like IBM must participate in that conversation or be left behind.
Of course, the enabling source of these conversations is the digital world where every customer has a voice and information is transmitted and accessed instantly on a worldwide basis. Conversation cannot be controlled but they can be invaluable in learning about what customers, readers or members think about your company’s products and services and then moving quickly to satisfy needs. In this way a company can become part of the conversation and over time create advocates worldwide that spread your message to a larger audience than you can ever afford to reach through traditional advertising.
“In the end,” Abrams says, “the power is with the customers and a conversation with customers is far more valuable than pushing marketing messages at them”.
