Breaking out of the box
When PMI began its partnership with us in 2000, membership numbers totaled about 50,000 worldwide. The association was considered a premier source of standards, training and credentials within the project management profession. But in order to expand membership, it needed to reach the executive suite. PMI turned to us to help it break out of the professional association box by demonstrating thought leadership in the business arena.
Demonstrating thought leadership
We launched PM Network, a monthly global magazine dedicated to showcasing the best in project management. Using real-world success stories and high-level strategic analysis, the magazine showed readers that project management could help companies finish projects on time and under budget, improve strategic alignment, reduce organizational waste and improve the bottom line.
Reaching targeted audiences
In the past 14 years, PMI’s membership has increased tenfold to more than 500,000. The association believes its commitment to thought leadership has been a major driver of success and expanded its content marketing program accordingly. In addition to the monthly global magazine, we have created several unique content marketing programs targeted toward important segments of PMI’s audience.
Offering something for everyone
By expanding its suite of content offerings, PMI has been able to target high-potential audience segments and speak to their specific concerns. We’ve helped PMI create content just for C-level executives, academics and mid-level practitioners.
Bronze (Promotional Publication, Special Reports) Project Management Institute — Executive Guide to Project Management 2013
Award of Excellence (Spreads) Project Management Institute — PM Network: “The Evolution of Agile” 2012