Get tips for making the most of content marketing’s most personal channel.
BY Chris Matt
Literally, the blink of an eye.
In that instant, the hard work your marketing team put into the development of an email newsletter can disappear. A quick finger-swipe, and into the mobile archives it goes. Maybe the subject line was too broad for this personal, hyper-targeted channel. Perhaps the design and content didn’t cut through the clutter. Whatever the reason, it’s an opportunity lost.