http://www.imaginepub.com/marketingmatters/custom-means-quality/#utm_source=rss&utm_medium=rss&utm_campaign=custom-means-quality The whys and wherefores of SMM, SEM and ROI for marketers. Fri, 12 Mar 2010 23:32:08 -0600 http://wordpress.org/?v=2.8 hourly 1 http://www.imaginepub.com/marketingmatters/custom-means-quality/comment-page-1/#comment-30 Bob Scheier Sat, 28 Mar 2009 17:06:34 +0000 http://www.imaginepub.com/marketingmatters/?p=105#comment-30 One client recently mentioned she is doing more custom print publications aimed at their B2B customers because they spend a bunch of time at airports and want quality information they don't need a screen to access. Interesting take... I agree that narrow-casting with quality content is the way to go. One client recently mentioned she is doing more custom print publications aimed at their B2B customers because they spend a bunch of time at airports and want quality information they don’t need a screen to access. Interesting take… I agree that narrow-casting with quality content is the way to go.

]]> http://www.imaginepub.com/marketingmatters/custom-means-quality/comment-page-1/#comment-28 Tim Lloyd Sat, 28 Mar 2009 10:26:20 +0000 http://www.imaginepub.com/marketingmatters/?p=105#comment-28 Great article. The challenge for custom magazine publishers will be to continue proving the effectiveness of their titles and demonstrating ROI for clients. Provided the quality is maintained, there should be no problem and, as you say, custom magazines will remain resilient. Great article.
The challenge for custom magazine publishers will be to continue proving the effectiveness of their titles and demonstrating ROI for clients.
Provided the quality is maintained, there should be no problem and, as you say, custom magazines will remain resilient.

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