Mapping customers on an economic value dimension only gets brands part of the way there. Overlaying the loyalty/commitment dimension adds tremendous depth to the understanding of customers.

I love to help brands tap into the powerful insights that sit at the the intersection of both dimensions. They can leverage those insights to refine targeting, messaging, and media choices and accelerate brand growth. Still working out exactly how to do it for some categories, but it’s doable.

I’ve long thought about the potential in the concept you’ve described and think you’re on to something!