Posts Tagged ‘SEO’
Google Adword Optimization
3 Nov 2009
by Timothy Nolan
Google Adwords: Quick Glance
“Ah ha! I found you!” Like children playing hide-and-go-seek, individuals searching on Google want to be able to find what they are looking for right away. This usually means in organic search and search engine optimization (SEO) to be in the top three results. And everyone is gunning for that number one spot.
But when individuals are looking to make purchases or get information they need quickly, they tend to draw their eyes to the right side of the page on Google (in case you were wondering that is the “Sponsored Links” location). Interestingly enough, many top Google Adwords professionals will tell you that being the top or even the second link will harm your chances of conversion. Whether or not you believe it, you are actually able to save money and generate greater conversions.
How and why does that happen you ask? Well simply put, when people see the top sponsored links on Google, they tend to be of lower quality traffic – more reactive than educated. When it comes to some keywords, being between the third and fifth spots can save large amounts of capital in ad positioning. And this doesn’t include the fact that when someone does click your ad you will have a higher opportunity of converting.
Adwords to Organic
Getting back on the topic of organic SEO, keywords used in Google Adwords campaigns could definitely assist in the site side optimization (SSO). This is a great way to find out which words will bring the most relevance to your website.
Ranking Optimization
Here’s how to optimize Google Adwords rankings:
1. Keyword selection
2. Ad placement between 3 and 5
3. Landing Page optimization (SSO)
4. Test, test, test the ads and then test again
These are just a few simple tasks that can be used to optimize your Google Adwords Campaign. As far as that number one spot organically, well that is a discussion all its own – check back with me on that…
Job Opportunity: SEO-Analytics Associate
21 May 2009
by Michelle O'Hagan
Imagination Publishing is an award-winning custom publisher and content marketing agency; we create custom content and manage the integrated marketing efforts of more than 20 Fortune 500 clients and international trade associations.
The SEO/Analytics Associate is a junior-level position that reports to the Vice President of Search & Analytics. In this role, your responsibilities will be diverse, challenging, and rewarding. As a shared resource, you’ll work with account teams to improve their clients’ websites and web marketing initiatives through SEO and analysis. You must be a self-starter, someone who continually contributes well-researched ideas and advice. To be successful, you must enjoy and excel at:
- learning about our clients’ businesses for the purpose of assisting in creating their web marketing strategy
- performing competitive website analysis for internal and external clients and developing strategies for surpassing competition and meeting their business goalsanalyzing website traffic trends and working through various SEO efforts to increase traffic for clients
- communicating regularly with clients regarding their website’s effectiveness and the changes needed for progression
The primary responsibilities of the SEO/Analytics Associate include:
Research
Much of the work you’ll do for internal and external clients falls into the bucket of research, which may include: keyword research, link analysis, search engine results, new search engine behaviors, in-depth site reviews, and more.Reporting
All internal and external client accounts require written deliverables such as a site audit and/or weekly analysis of site metrics. You will create informative, insightful, and clear analysis and recommendations for our clients. You’ll also respond to a wide array of questions about SEO/analytics from internal and external clients.Blogging
Imagination’s blogs are a critical part of our business: they help to build our online communities, establish our credibility as a leader in our field, and serve as a valuable reference for our clients. You will blog regularly with unique and worthwhile posts and comments about SEO/analytics.
Candidate Requirements (Must Haves)
- Minimum 2 years hands-on work experience in on-page and off-page search engine optimization with a track record for successfully improving both individual rankings for keywords/phrases and improving overall site traffic
- Deep understanding of search engine technology, functionality, and optimization tactics
- Knowledge of advanced search queries, SEO tools and automated methods for site analysis and optimization
- A grasp of Internet business and marketing strategies – how to build, improve, and grow a successful property on the web
- A basic understanding of XHTML/CSS, JavaScript/Actionscript, basic web server technology, database software/functionality (ability to write code not necessary)
- Previous work experience with at least one major web analytics tool (Google Analytics, Omniture, Web Trends, etc.)
- Strong analytical skills with the ability to translate insight into actionable communications
- College degree (or a great reason for not having one)
Candidate Requirements (Nice to Haves)
- Expertise in social media marketing/optimization (SMM/SMO) on the web, including linkbait design and viral marketing campaigns and promotion
- Search Engine PPC Experience; Google Adwords, Yahoo! Search Marketing, Microsoft AdCenter, and third-tier solutions
- Affiliate Marketing experience as either an advertiser or publisher
- Active participation with the SEO community on and off the web, including the surrounding blogosphere and social media outlets
- Blogging experience
Imagination Publishing offers a competitive compensation package including salary, benefits, PTO and more. Qualified applicants should submit resume, cover letter and salary history via email to Andrea Scott, Director of Talent at ascott@imaginepub.com.
To learn more about Imagination Publishing, check out our site: http://www.imaginepub.com.
Imagination Publishing is an EOE.
