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Posted by Imagination Blogger on July 02, 2008
I have a favorite new book, and in light of the new David Sedaris release, I’m shocked that it’s taken pole position this holiday weekend.
I mean, I really love David Sedaris like I love cheese fries and a good Malbec (though not together), and it’s been four long years since his last release.
Anyway, my new favorite book is “We Are Smarter Than Me,” by Barry Libert and Jon Spector and, as they point out, “thousands of contributors.” Laura Chavoen recently handed me a copy to devour on a weekend, and told me it was a must-read. “It’s quick, and you’ll love it,” she said.
Being the social media junkie that I am, I’m constantly looking for new perspective on the medium. Like community itself, social media is constantly fine-tuning itself, tweaking, evolving, changing. At a passing glance, it’s difficult to know the main players, who has been successful, who has failed and why this is such an exciting time to be a part of online communities.
If you ask me, they’ve always been exciting, but I digress.
“We Are Smarter Than Me” is a playful, entertaining, practical look at the best-practices of social networks and community, and even better, offers insight in how you can integrate the concepts that made these trailblazers so successful into your own business. After all, it’s fine that Jeff Bezos aggressively exposed himself, well, Amazon, to everyone and their brother and it worked, but what does that mean to me and my company?
Filled with helpful tips from the members of the We Are Smarter Than Me community, the book not only engages you pretty quickly by giving the scoop on All-Things-Social-Networking, but also by virtue of these community tips and tricks, you’re reminded that, even taking social networking out of the equations, these are just sound pieces of business advice.
Here’s one example: “What becomes clear is that companies need knowledge that is accessible only via their employees and their customers and their advisors. It suddenly matters how we relate to other people in the organization, who knows who, and the nature of their relationship. – Chapter 1, “The Origins of Community” section, at www.wearesmarter.org“
Bringing things full circle, the authors are looking for contributions once again for the next book, listening to comments, concerns and getting feedback from the community as they move forward.
Tagged with: community, social media, social networking
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