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Behind-the-Scenes of a Wells Fargo Webcast...
Posted by Imagination Blogger on July 25, 2008
4 days. 6 industry insiders. 3 cameras. 6 gallons of coffee. 1 broadcast director. 7 clients. 1 legal and compliance team. 2 make up artists. 1 studio. The result?
Another successful Wells Fargo Small Business Webcast.
After several months of collaboration and communication, hundreds of phone calls with the client, cast and studio, and dozens of drafts of scripts, it’s finally coming together. The next Wells Fargo Small Business Webcast, Sound Credit Practices For Your Business, will launch next week, July 29, 2008!
Here’s how it all came together:
On Set: Meet the Cast and Crew
It was the first week of June. I was on the set in San Francisco with Jane Hamiliton (Imagination’s broadcast director) and Joe Stella (our senior vice president), to shoot the webcast, which provides small business owners with strategies on how to weather the current economic environment and what they can do to build their business credit.
The energy and camaraderie in the studio and on set was exciting. Rich Sloan, the moderator who had lead discussions in previous Wells Fargo webcasts, chatted with the other panelists—Sharon Evans, CEO and president and the Business Resource Group and Gerri Detweiler, co-founder of BusinessCreditSuccess—as they were getting their makeup and hair done.
Sharon Evans, Jerry Mills, Gerri Detweiler and Rich Sloan
The night before flying in for the shoot, panelist Jerry Mills, CEO and founder of B2B CFO, and the webcast’s cash flow expert, just found out that he was a new grandfather. His daughter gave birth to a healthy girl, and the cast, crew and Wells Fargo team, was abuzz with the heartening news.
Gerri Detweiler with make up artist
Wells Fargo executives Michael Billeci, regional president, and senior economist Scott Anderson, Ph.D. really brought it home with their expertise. During the show, they provided a banker’s perspective on lending requirements and the current economic situation, and answered customer-submitted questions on the lending and borrowing requirements.
Rob Ruffin, Scott Anderson, Michael Billeci
Working with Jane Hamilton, the webcast director, was one of the best learning experiences I’ve had working at Imagination. Her set direction to the panelists was clear and concise, and she knew how to bring out the best in the slightly nervous panelists. And through a headset, she kept me, sitting in the green room with Joe Stella, the Wells Fargo Small Business marketing team, and a group of legal and compliance folks, on track in relaying client direction to her in the studio.
Three takes later (and one emergency coffee run to the studio’s kitchen), the panelists were smiling and the whole studio was energized with excitement of a job well done.
Janet Liao, Gerri Detweiler
Post-Production
Imagination’s talented Digital Media Group designed an all-new, interactive, webcast Flash Player with easy-to-navigate chapters, related links and resources and access to the archive of webcasts that are also being re-launched in the updated format.
In the past weeks, the Imagination team has been editing, encoding and testing the new Flash Player. We couldn’t have done this without our talented panelists and the direction and talents of everyone who participated in the webcast.
I hope you’ll join me and the team for the premiere of the Sound Credit Practices for Your Business webcast, this coming Tuesday, July 29. Register today by clicking here.
Tagged with: small business, webcast, wells fargo
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