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Envisage and Exchange Take WebAwards
Posted by Michelle O'Hagan on September 17, 2008
CHICAGO—Two custom websites developed by Imagination for B2B clients were awarded WebAwards from the Web Marketing Association , the premier annual website award competition that names the best websites in 96 industries while setting the standard of excellence for all website development.
Envisagemag.com , a webzine published for Quintiles Transnational, was deemed “Best E-Zine Website.” Launched in January 2007, the webzine delivers thought-leadership and insight to the global medicines market.
With Xerox Exchange , Imagination created an engagement strategy that integrates content, marketing and metrics. The e-newsletter and marketing tool enables ongoing dialogue—a true exchange—between Xerox and its audiences. Users can post comments, participate in polls, rate and share articles, and watch and listen to videos, slide shows and podcasts.
Judges’ Comments: Envisagemag.com
The judges were effusive when commenting on Envisagemag.com:
“Very nice site design and very professional. One of the best I’ve seen for this industry.”
“Very clean design effectively features Envisage, presenting the magazine and its content in a straight forward, web-friendly manner … The e-magazine doesn’t over-use technology, but maintains a good balance. The homepage is not a Flashy, information-laden page, but very balanced and self-restricted on how much information is presented on the homepage. This is very effective, and elevates the concept of an online magazine. Very professional and accessible. “
Judged in seven criteria, Envisagemag.com received a final score of 64.5 points out of a possible 70 points. It received the highest score in its category, earning a “Best E-Zine Website” award
Judges’ Comments: Xerox Exchange
Judges were straightforward with their praise for Xerox Exchange:
“The site puts the complicated printing technology information into a interesting platform to get audience interaction and build their recognition to the brand.”
On a judging scale of 1 to 10, Xerox Exchange received 8.0 to 9.0 in seven criteria, well above the industry average of 6.7 to 7.6. It received a designation of “Outstanding Website” from the WebAward judges.
Tagged with: digital, webaward, web marketing association, websites
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