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Lessons from the End of the Internet
Posted by Bud Caddell on September 08, 2008
The truth is, there’s a part of your customer base that lives at the end of the internet. They live at the end of new experiences, eagerly awaiting what comes next. And they lead the way for your other customers. They validate and pass along what’s cool and what’s worth their time and attention.
We can learn a great deal by living there with them, and when we don’t, it shows. Just because your customers are playing on Facebook doesn’t mean your banking website should be a social network. You have to ask yourself why your customers are playing on Facebook; its because our notion of self, of others, and of our time is shifting. You have to understand that shift to understand where you fit. It means you have to do some thinking about not just your business but your customers, too.
Mint.com is a perfect example of a site that should have been built by a brand, but wasn’t. Noah Kagan understood something about our changing needs when it comes to personal finance and leaped at it. Its not Facebook, and it was never meant to be.
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