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Sea Change in Ad Sales
Posted by Joel Witmer on August 05, 2008
A new study from Veronis Suhler Stevenson projects that this year television will receive more advertising money than newspapers. This would be the first time newspapers were not the top marketing medium since the 18th century.
(Previous record holder: Town Crier)
However, the study also projects that in three years the internet will supplant television for the top spot.
Other relevant tidbits:
- Brands are expected to continue shifting budgets from traditional to alternative advertising and marketing vehicles in 2008 and 2009, driven by fragmentation, advanced technology and more sophisticated measurement tools. Spending on alternative media will climb 21.0% to $81.67 billion in 2008.
- For the third consecutive year, overall time spent with media by consumers is expected to fall in 2008, declining 0.1% to 3,493 hours per person… Time spent with media that have a digital component, however, is expected to climb.
- Alternative media will account for 26.7% of total advertising and marketing expenditures in 2012, up from 6.9% in 2002.
- Six segments will continue to exhibit double-digit gains over the next five years, including word-of-mouth marketing, pure-play internet & mobile services, branded entertainment, out-of-home media, outsourced custom publishing and professional & business information services.
Anyone know of a good custom publisher with a robust digital media department that specializes in content-driven relationship marketing?
Tagged with: advertising, custom, digital, media, newspapers, projections, publishing, sales, television
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