How Do You Connect?
Marketing to Build Relationships
RSS Feed
The New Look of Imagination
Posted by eas442 on April 22, 2008
As the launch of the new Imagination website approaches, the redesign team decided it was time to unveil a preview of the new look and feel. The chosen direction in the end was very close to our existing interim site. The team explored many different options, but in the end decided that we weren’t that far off when we first started this process. As is often the case with creative work, you have to fail a bit before you can come to a desired outcome.
The team included in this process was extremely diverse. Not only designers that crossed a lot of mediums – but account directors, management staff, writers and business development staff. There are a lot of different backgrounds within Imagination therefore it was necessary to gain perspectives that are outside of interaction and visual design.
There is always the temptation to go wild with your own website as the only limits are ones you set yourself. But in the end it’s the limits that add focus to the work. With that in mind we placed a few limits around where we were going:
- The site had to be extensible. Without the ability to grow and adapt organically we would ultimately be revisiting this process within a year. We would be remiss to think that even we know exactly where this site will be in two years.
- While we wanted to embrace the current marketing campaign, the site could not rely on it to survive. Marketing campaigns will come and go, but the site needs to survive that transition if you wish it.
- Use a simple clean design to allow content to come to the fore. In the end what you are interacting with is the content anyway.
The website is targeted for a mid-May launch thanks in no small part to all of the people involved in the effort. No matter how much strategy and thought goes into a site, the skills of those people involved are what make the project a success. We would like to thank all those that are on the team for a great job thus far.
James Meyers, President
Doug Kelly, EVP Creative Overview/Design
Rebecca Rolfes, EVP New Business Development
Laura Chavoen, SVP Digital Media
Michelle O’Hagan, VP Marketing
Erin Slater, Director – Business Development
Jane Hamilton, Broadcast Director
Gretchen Kirchner, Senior Art Director
Christian Campos, Art Director
Dave Barrick, Senior Media Producer
Ethan Smith, Senior Designer – Digital Media
Chris Mickshl, Designer – Digital Media
Tony Anasenes, Designer – Digital Media
Patrick Rovito, Designer – Digital Media
Joel Witmer, Broadcast Intern
Allen Tieri, Digital Media Intern
Tagged with: imagination, marketing, re-branding, redesign, site, web
Possibly related posts:
- What's Next in Marketing >
- What Imagination Looks Like, Part 2 >
- What Imagination Looks Like on Twitter >
How Imagination Connects
Imagination is the leader in content-driven relationship marketing. We’ll engage your clients, members, employees or prospects with the right content delivered the right way: print or digital, audio or video, podcasts, webcasts, blogs or email, magazines or digimags. Here we explore how to do all of these things better.
Monthly Archive
Imagination Blogs
How Do You Connect?
Marketing to Build Relationships
Blog Archive
Browse the Cloud
abm ad advertisement advertising apple asae association association publishing associations awards b2b batman battlefield bebo blog blogging blogs bluetooth bmw brand branding brand management c-level cell phones change chick-fil-a circulation civil war commercial commercials community competition content context conversation copy copycat bud caddell custom customer service customer touchpoints custom publishing dancing data digital digital media discount disney excel excellence executives facebook fear firewalls folio forward gettysburg goodwill marketing graphics hulu ibm iida imagination journalism leadership mad men magazines magnum opus mailbox members marketing martial arts media member experience message movies msci newspapers nfl nielson orkut perspective pharmaceutical photos pmi pmp passport professional membership organizations projections publishers publishing re-branding redesign relevance representation sales search site small business social media social networking steve jobs streamgraph superhero technology teens teen research online offline television text tivo tweets twitter value visual vlogging web web 2.0 web 3.0 webaward webcast web marketing association website websites wells fargo wonderlic xanga youtube zappos
