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Posted by Bud Caddell on June 21, 2008
Virgin Media re-branded over 1,000 offices in the UK recently, focusing on the whimsy of their brand and the average age of their call-center employees (23). According to them, they wanted to make communal spaces more integrated and encourage divisions within the company (salary, age, etc) to disintegrate in these spaces in favor of interaction.
While thinking about this, I also came across this story,
“Hedviga Golik made herself a cup of tea and sat down to watch some television in her home town of Zagreb, Croatia. Sadly, she died in her chair. This was in 1966. She was just found, 42 years later, in her time capsule mausoleum where she’s been sitting ever since. She never finished her tea…
A police spokesman said: When officers went there, they said it was like stepping into a place frozen in time.”
Now that sounds more like most offices I’ve encountered.
On a side note, every office in America seems to have one of three sad instant coffee machines in a dingy corner in a break ‘nook.’
I applaud Virgin with what they are trying to do. But I wonder if the same transformed workplace really caters to those 23 year olds. More specifically, I wonder what their ‘Facebook policy’ is? (ok, its Virgin, so they probably do let their employees on Facebook)
More brands want to play online, but they also firewall all of their employees off of the social web. Lesson one, if you want to play in these spaces, you gotta live there. Imagine what those 23 year olds can do for you while they wait between calls, maybe they seek out conversations about the brand and respond across the web? Maybe they start seeding dialogue anywhere that it’s relevant? Maybe they keep the brand from aging into irrelevance?
What’s your Facebook policy?
Tagged with: brand, facebook, social media
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