In the rush to think young and capitalize on trends, don’t forget an important fact: Millennials are individuals, too. While some are snapping selfies and sharing listicles, others are happy to sink their teeth into a longform story or binge-watch a series of videos.
And guess what: Pretty soon, you’ll be hearing just as much about Gen Z as you do about millennials. The better you are at marrying big-picture trends with personalized preferences, the better you’ll be at reaching your association audiences, regardless of their age.
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Aside from being smart marketers in the association world, Christina Orda Tagle, Meg White and Matt Davenport have something else in common—they all won Association Media & Publishing’s 2017 Emerging Leader Awards. They've also offered insight about the future of association marketing.