Gold’s Gym is committed to being the best franchisor and operator in fitness. Stronger magazine was created to improve communication and support throughout the Gold’s Gym community. The magazine speaks directly to franchisees, their employees and managers of the company’s corporate-owned gyms to educate and motivate with information on growing and maintaining their business. Articles focus on solid small business advice, from customer service to marketing to battling a growing number of low-cost competitors.
Stronger reaches more than 650 gyms in 30 countries and keeps them up to date on the latest news and initiatives from the world of Gold’s Gym to demonstrate the value of their partnership. In 2013, Imagination took Stronger digital with the creation of a web-based interactive app. Franchisees have the ability to download each issue of Stronger onto their tablets and phones to stay connected to everything going on in the Gold’s Gym family!