Allstate’s web series, “The UnReal Adventures of Ted and Traci,” was designed to raise awareness of the need for insurance in a fun and entertaining way. By putting dolls in comical situations that end in destruction, Allstate is able to remind viewers why it’s important to make sure you have the right coverage. The videos are filmed on miniature sets in Imagination’s studio and showcase our scripting, set design, on-set production and video editing capabilities.
The videos are published on YouTube and drive traffic to the Allstate blog. The series, which features nine episodes as of August 2012, received more than 12,000 views in their first three months online.