Envisage: Thought Leadership for an International Audience
Quintiles, a bio and pharmaceutical services provider, needed to demonstrate thought leadership and industry knowledge to potential clients. Imagination proposed Envisage, a 48-page quarterly custom magazine that was distributed internationally to Quintiles’ clients and prospects.
Imagination built an editorial team with extensive knowledge of the bio-pharma industry. The team developed a robust editorial calendar of custom content that included original articles written by industry experts, and columns written by Quintiles experts. And because Envisage was distributed to an international audience, Imagination organized and scheduled photo shoots around the world including Japan, Latin America and South Africa. Imagination also developed and hosted the magazine's custom website that included web-exclusive articles, media casts and polls.
With a circulation of 32,000, Envisage was used to establish Quintiles as a thought leader in the bio-pharma industry. The magazine had an international reach and was sent to the C-level executives of pharmaceutical and device-maker companies.
The most recent Envisage readership survey conducted by Research USA showed that nearly half of readers passed along their issue to a colleague or made copies of an article after reading the magazine.
“A good relationship has both parties focused on innovation. Strong relationships create partnerships that amplify results – Imagination provides that for us.”
-Karen Brown, Former Quintiles Transnational Director of Global Marketing
