RTNDA: Taking a Custom Magazine Digital
The Radio-Television News Directors Association (RTNDA) wanted a fresh take on Communicator, its longstanding magazine, while establishing it as a thought leadership publication. Imagination worked with RTNDA to bring the bi-monthly custom magazine into the digital age.
Imagination built a custom website for the magazine that featured Communicator content and provided users with forums to comment on articles and submit questions to the editors. A custom e-newsletter promoted the online content.
Imagination also revamped the magazine itself. The creative team moved association news online, and expanded the magazine's features section which focused on industry trends and career information.
Communicator was a benefit that provided RTNDA's 2,600 members with tools and information to help them excel in their careers as news directors.
The Communicator website provided RTNDA and Imagination with a way to gauge user satisfaction. User engagement with the site was extremely successful as members frequently took advantage of the online forums to not only communicate with RTNDA editors and leaders, but with each other as well.
"The new magazine and web site exceeded our expectations. We received good comments from our members and increased the traffic to our web site.”
- Barbara Cochran, President, Radio-Television News Directors Association
