Save the Children Website and Annual Report
Save the Children, a nonprofit organization with the mission of creating lasting change in the lives of children, wanted to develop a stronger relationship with donors and sought to engage potential donors on a more regular basis. Imagination proposed replacing an annual report with Results for Children, a quarterly progress report on how Save the Children is fulfilling its mission. The progress report has an online component, results.savethechildren.org, which houses archived articles, donor and financial information, and exclusive content.
Results for Children is distributed to all of Save the Children's high dollar donors and is available online at results.savethechildren.org. The audience varies demographically, but the content connects with donors driven by results--both qualitative and quantitative.
In August 2011 results.savethechildren.org had 15,606 visits. Of those visitors, 20 percent are returning month after month to find new and exclusive content on the website.
