SYNYGY: A Custom Magazine
Synygy, a pioneer in sales compensation management solutions, wanted to revamp their existing, self-titled custom magazine to reflect the company brand and successful expansion into other sales performance management software and services. Imagination collaborated with Synygy to update the magazine’s design and develop *custom content* that showcased the company’s expertise and experience in this burgeoning field.
With a circulation of 12,000, Synygy targeted decision makers in sales, sales operations, HR, finance, IT, and other functions with responsibility for driving sales force performance.
In addition to promoting thought leadership, Synygy was a multipurpose marketing tool. Client case studies featured in each quarterly issue were leveraged into webcasts in Synygy’s Executive Education Series and reprints provided extra value to the company’s sales tool kits. The magazine also became of the basis for the company’s foray into web publishing, initially at synygymagazine.com and now at synygy.com.
