Vital, the custom magazine of POET
Vital magazine addressed critics' complaints while providing information to corn farmers and politicians, as well as current and potential investors. The project consolidated 100 printed newsletters into one quarterly magazine.
“Before, if someone got a newsletter from a plant it was front and back of an 8 1/2-by-11 piece of paper. Now, it’s a beautiful magazine with well written articles, a lot of thought leadership and interesting articles… The value is 100 times greater.”
-Greg Breukelman, POET VP-Communications
