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Award-Worthy Custom Digital from Imagination

September 17, 2008

Envisagemag.com takes “Best” honor from Web Marketing Association; Xerox Exchange deemed “Outstanding.”

CHICAGO—Two custom websites developed by Imagination for B2B clients were awarded WebAwards from the Web Marketing Association, the premier annual website award competition that names the best websites in 96 industries while setting the standard of excellence for all website development.

Envisagemag.com, a webzine published for Quintiles Transnational, was deemed “Best E-Zine Website.” Launched in January 2007, the webzine delivers thought-leadership and insight to the global medicines market.

With Xerox Exchange, Imagination created an engagement strategy that integrates content, marketing and metrics. The e-newsletter and marketing tool enables ongoing dialogue—a true exchange—between Xerox and its audiences. Users can post comments, participate in polls, rate and share articles, and watch and listen to videos, slide shows and podcasts.

Judges’ Comments: Envisagemag.com

The judges complimented Envisagemag.com:

“Very nice site design and very professional. One of the best I’ve seen for this industry.”

“Very clean design effectively features Envisage, presenting the magazine and its content in a straight forward, web-friendly manner … The e-magazine doesn’t over-use technology, but maintains a good balance. The homepage is not a Flashy, information-laden page, but very balanced and self-restricted on how much information is presented on the homepage. This is very effective, and elevates the concept of an online magazine. Very professional and accessible. “

Judged in seven criteria, Envisagemag.com received a final score of 64.5 points out of a possible 70 points. It received the highest score in its category, earning a “Best E-Zine Website” award

Judges’ Comments: Xerox Exchange

Their praise for Xerox Exchange also was straightforward:

“The site puts the complicated printing technology information into a interesting platform to get audience interaction and build their recognition to the brand.”

On a judging scale of 1 to 10, Xerox Exchange received 8.0 to 9.0 in seven criteria, well above the industry average of 6.7 to 7.6. It received a designation of “Outstanding Website” from the WebAward judges.

Digital Integration at Imagination

Laura Chavoen, Imagination’s executive vice president of strategy, said Imagination’s recent integration of digital and print media operations is a game-changer for Imagination and its clients.

“Engaging content should be created for and delivered in the most meaningful channels for each audience,” she said. “Those delivery channels are determined by a client’s overall communications strategy, which is something we’re very involved in with most of our clients. Digital obviously is important to most of them, and Imagination is absolutely committed to the integration of print and digital content.”

In fact, digital revenue accounts for 40% of Imagination’s overall revenue, and the percentage is growing.

“Custom content, delivered in exactly the right way, is the most influential and engaging part of any communications plan,” Chavoen says.

About Imagination

Imagination is the premier content-driven relationship-marketing agency. We are content and engagement strategists. We work with clients to produce and distribute content that will establish or strengthen relationships so they can achieve their business goals.

Imagination combines the strengths of traditional agencies, digital agencies and custom publishers to harness the power of relevant content and targeted distribution to help our clients achieve their business goals.

Our clients are B2B and B2C marketers, industry and trade associations, non-profits, health care, pharma/biotech, retail and food marketers. Imagination provides original, relevant content delivered in the right channel: print or digital, audio or video, podcasts, webcasts, social media, blogs or email.