industry knowledge + research

strategic planning

creative content execution

targeted distribution

lead generation + management

Seniors aren’t the only ones deciding whether to move into a senior living community. Adult children and professional referrers have very different buyer journeys that and are often instrumental in the decision-making process.

In 2014, we commissioned Eidex Research Group to conduct a detailed study of the attitudes and influences of senior living decision-makers. This intelligence helps produce smarter, tailored content.

Consistent, quality content helps you get found by qualified leads at the very beginning of their search for senior living information. It’s personalized to the right audience—seniors, their adult children or professional referrers—and addresses immediate needs, helping them to naturally move through the sales funnel while building trust in your brand.

Award-winning storytelling has been our hallmark for over 20 years. We use customer insights and unsurpassed journalistic expertise to tell targeted, integrated stories across many media, including:

  • Blogs
  • Slideshows
  • Videos
  • White Papers
  • Magazines
  • Infographics
  • e-Newsletters
  • e-Books

Great content doesn’t drive results unless it’s seen by the right people. Instead of overwhelming your audience with a flood of irrelevant content, define your channel and audience goals and provide them with high-quality, timely content through the channel that reaches them best.

Identifying qualified leads can be difficult and time consuming. Sales teams often receive unqualified leads, wasting their time and hurting your bottom line.

Proper strategies for lead generation, identification and management help sales teams focus their efforts on productive conversations, shortening the sales cycle.

White Paper

2014 Senior Living Research Study

See a statistical breakdown of how women age 55-65 make senior living decisions for themselves and for their aging parents.

get the research

senior living