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Custom Publishing & Content Marketing

Traditionally, the term custom publishing referred to the development, production and delivery of media meant to increase engagement and strengthen the relationship between a marketer and the intended audience. Recently, the term content marketing has been used to refer to the custom content, its delivery channel (print, digital, social media, broadcast and events) and the overall distribution marketing plan. Depending upon your industry, you also may hear it called custom media, relationship marketing, branded media or advice media.

Imagination Publishing produces custom content for almost any delivery channel including: print, digital, broadcast, social media, and events. We also know how to extend your brand across those channels. We’ll even make sure your content is optimized for search engines and produce a distribution marketing plan, so your custom content finds the right audience. Our user engagement practice ensures that your audience is engaged and contributing their own content in your program. And, we also measure the effectiveness of your content marketing plan and provide the metrics that matter to you.

The relationships you build with a content marketing campaign can last years. Maybe a lifetime.

Questions? Need more information?

• print
• digital
• social media
• event development
• broadcast
• metrics/roi
• user engagement
• brand visibility
• distribution marketing
• organic seo