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Association Strategy

Imagination works with many large and medium-sized associations and non-profits to help create solid relationships between organizations and their members. Utilizing our association experience and talent for incorporating competitive marketing techniques into membership organizations’ communication plans, we have a solid track record of developing engagement strategies that successfully reach your current and prospective members.

Relationship Strategy

  • Target analysis and research, psychographics and technographics
  • Concept ideation and creation
  • Strategic plan for driving business objectives, including channels, tactics, integration planning
  • Account management, reviews, and quality assurance
  • ROI measurement, analysis and recommendations

Content Strategy Creation

  • Editorial consulting, planning, benchmarking
  • Channel iteration and integration
  • User-generated content solicitation, management and moderation

A partnership with Imagination can help control costs while also giving you access to a network of like-minded marketers who have experience growing membership organizations.