Association Strategy
Imagination works with many large and medium-sized associations and non-profits to help create solid relationships between organizations and their members. Utilizing our association experience and talent for incorporating competitive marketing techniques into membership organizations’ communication plans, we have a solid track record of developing engagement strategies that successfully reach your current and prospective members.
Relationship Strategy
- Target analysis and research, psychographics and technographics
- Concept ideation and creation
- Strategic plan for driving business objectives, including channels, tactics, integration planning
- Account management, reviews, and quality assurance
- ROI measurement, analysis and recommendations
Content Strategy Creation
- Editorial consulting, planning, benchmarking
- Channel iteration and integration
- User-generated content solicitation, management and moderation
A partnership with Imagination can help control costs while also giving you access to a network of like-minded marketers who have experience growing membership organizations.
