B2C Strategy

Imagination enhances the connection between consumers and their brands. We work with consumer packaged goods companies, national quick-service restaurants, large chemical companies and healthcare organizations to help build lasting relationship with consumer audiences.

Relationship Strategy

  • Target analysis and research, psychographics and technographics
  • Concept ideation and creation
  • Strategic plan for driving business objectives, including channels, tactics, integration planning
  • Brand positioning
  • Customer support and response
  • Product promotions
  • Account management, reviews, and quality assurance
  • ROI measurement, analysis and recommendations

Content Strategy Creation

  • Editorial consulting, planning, benchmarking
  • Channel iteration and integration
  • User-generated content solicitation, management and moderation

Once the strategy is completed and Imagination implements the tactics by channel, Imagination prepares frequent reports on key performance indicators, which include analysis and recommendations for consumer engagement moving forward.