Tailored Commercials, Pt 2
106 days ago
... Last week TiVo released its first batch of data measuring second-by-second commercial audience ... Interesting stuff. (Caveats: The data only cover May 2008 and the sample is 200,000 TiVo ... who voluntarily participated in the study) While everyone skips commercials, according to the ... viewers skip fewer ads that they see as relevant to their circumstances. In other words, people will ... watch commercials if they find the commercials relevant. *** A week ago I ...
http://www.imaginepub.com/minds/tailored-commercials-pt-2
Sea Change in Ad Sales
107 days ago
... A new study from Veronis Suhler ... projects that this year television will receive more advertising money than newspapers. This would ... the first time newspapers were not the top marketing medium since the 18th century. ... record holder: Town Crier) However, the study also projects that in three years the internet ... supplant television for the top spot. Other relevant tidbits: ...
http://www.imaginepub.com/minds/sea-change-in-ad-sales
"Dancing" and advertising
123 days ago
... ... Maybe you’ve seen this already — it and its variations have been viewed over 14 million ... since they went up on YouTube two weeks ago — but it’s worth noting something about this video, ...
