EXCELlence at Imagination
147 days ago
... Awards are nice. Especially when they come from your peers. Of course, awards aren’t the reason ... we produce the work or the content; but an award is like tasty icing on the cake when a bunch of ... judge your work and deem it excellent. The EXCEL awards are ... by SNAP each year to recipients who produce association content; i.e. ... websites, enewsletters and other content that associations publish for their members. This year, ...
http://www.imaginepub.com/minds/excellence-at-imagination
A Picture is Worth a Conversation
197 days ago
... Why say it, when you can show it? I love the direction of this blog, ... sheesh, I think it could use a photo or two. I’ll get us started with a few ... favorites of mine. 1) Show it, don’t brand-ver-marke-licit it. ... 2) What we sometimes foolishly assume when we design for a digital ...
http://www.imaginepub.com/minds/a-picture-is-worth-a-conversation
Search Sucks
210 days ago
... “This is the point when we probably should acknowledge that all our search sucks,†Chris Anderson ... the audience of Digital Now in Orlando today. The author of The Long Tail was responding to ... question about improving member experience online, about helping users find what they need in the ... mountain of content on your site and everywhere else. The first take-away, the easy one, is ... let Google help you. Many association sites are behind firewalls, require sign-ups and have all ...
http://www.imaginepub.com/minds/search-sucks
Content tidbit
217 days ago
... A conversation I had with Bud Caddell last week generated this little tidbit: ... content is more than content, it’s business intelligence. This concept ... deep into every aspect of every action in every channel. What ... media” enables is the ability to track/trend. And it goes on your permanent record. ... to me, content (and business intelligence!) is food for my brain. And today’s world is the ...
http://www.imaginepub.com/minds/content-tidbit
What Is News?
232 days ago
... Earlier today, I sent the email below. I want to make it easy for everyone to share their ... with me and each other, so here it is: Recently, we let you in on the fact that ...
http://www.imaginepub.com/our-thinking/what-is-news
What's Next in Marketing
239 days ago
... Wanted to share a great presentation from Paul Isakson on the future of advertising: ... id=318143&doc=whats-next-in-marketing-advertising-1206247156803190-3&w=425] ... Paul is absolutely right about content. People will never get tired of engaging content and as ... reject more and more shallow marketing ploys, there is going to be a mad rush to create content by ... The conversation will move from producing a :30 spot to developing an entire media platform. ...
