Fear Itself
122 days ago
... What are associations so afraid of? Can somebody tell me? Blogging is a way to be ... give the association’s or the blogger’s point of view and start a conversation with members that ... all the other programming. But associations, in yet another example of their aversion to risk, ... won’t have an opinion and, second, don’t want to allow members to comment. Associations have ... used to never stepping on anyone’s toes—not just used to it, comfortable with it, preferring it. ...
http://www.imaginepub.com/minds/fear-itself
The New Marketing Imperative: Conversations
199 days ago
... I’m here at the American Business Media conference, an annual gathering of the major B2B ... publishers from around the world. The talk at all the sessions and the cocktail hours centers on ... happening to the traditional publishing business and what can be done to regain momentum. Mortgage ... higher prices and consumer uncertainty has publishers scrambling for answers as advertising revenues ... and readership wanes. Yet in the midst of all this, the attendees here continue to be baffled ...
http://www.imaginepub.com/minds/the-new-marketing-imperative-conversations
