Comcast-ing a wide net
114 days ago
... One of the primary concerns major corporations and brands have about the ‘whole social ... thing,’ is that it gives an incredible amount of power to the consumer. Armed with ... more than a workstation and a cause, Joe Schmoe can unravel decades of careful brand management with ... well-placed diatribe on poor customer service or faulty parts. But that may be about to ... The New York Times published ...
http://www.imaginepub.com/minds/comcast-ing-a-wide-net
Zappos as a Verb
184 days ago
... Once upon a time, that little ... eCommerce portal wanted everyone to refer to it like they do that massive search engine company. ... wasn’t enough, they wanted more. What does it take to transform the meaning of ... brand and the use of the English language? For Google, the answer was a disruptively good ...
http://www.imaginepub.com/minds/zappos-as-a-verb
Apple's Poor Customer Service Ruins Cool
186 days ago
... It started off great, but ended in a big disappointment. After ten years of using a Dell ... desktop and laptop for business, I decided that it was time for me to try on Apple’s Mac for ... Now I must confess that I am the owner of a mid-sized relationship marketing agency called ... with more than 40 Macs in use on a daily basis. But a handful of us “business types” ... traditionally stayed loyal to our pc’s for business. I purchased an IMac from the ...
http://www.imaginepub.com/minds/apples-poor-customer-service-ruins-cool
