Tailored Commercials, Pt 2
106 days ago
... Last week TiVo released its first batch of data measuring second-by-second commercial audience ... Interesting stuff. (Caveats: The data only cover May 2008 and the sample is 200,000 TiVo ... who voluntarily participated in the study) While everyone skips commercials, according to the ... viewers skip fewer ads that they see as relevant to their circumstances. In other words, people will ... watch commercials if they find the commercials relevant. *** A week ago I ...
http://www.imaginepub.com/minds/tailored-commercials-pt-2
Representing Data - NFL edition
123 days ago
... The visual representation of data (or ideas) is a pet interest of mine, so here is an interesting ... of average Wonderlic scores by football position. ... The Wonderlic is a modified IQ test given to NFL players, where a 20 ... score roughly corresponds to a 100 IQ score. Notice that the positions that are the most ... demanding are on the offensive line. So while the NFL adage that the ...
http://www.imaginepub.com/minds/representing-data-nfl-edition
