Tailored Commercials, Pt 2
153 days ago
... Last week TiVo released its first batch of data measuring second-by-second commercial audience ... Interesting stuff. (Caveats: The data only cover May 2008 and the sample is 200,000 TiVo ... who voluntarily participated in the study) While everyone skips commercials, according to the ... viewers skip fewer ads that they see as relevant to their circumstances. In other words, people will ... watch commercials if they find the commercials relevant. *** A week ago I ...
