Our Insights

This is how to create content that serves your audience from pain point to purchase.

Peter Kosmal shares some of his favorite podcasting gear to help you launch a podcast of your own.

No idea arrives fully formed. These questions can help you get it ready for showtime.

Move over, blog. It used to be every company had to have one. And, for the majority of brands, a blog is still a savvy way to publish your expertise and POV on timely topics. But there’s a format better suited to showcase the full strategic range of B2B and association brands’ thought leadership chops. […]

If you’ve got a story to tell and thought leadership is your content marketing mantra, there’s no better format than a content hub.That’s because content hubs are the heart and soul of a brand’s data-driving, editorially innovative, audience-hustling content marketing program. It’s your brand storytelling meet-up, your online home for visitors new and old, your […]

The content well has run dry. Now what?

Staples Worklife magazine took home first prize at the CMAs in the print publication category.

If your momentum tends to flag, it could be that your goals are too boring.

Back when I was in journalism school at the University of Missouri, digital media was a hot new topic. The tried-and-true principles of writing and design weren’t quite working the same way on a computer as they did on magazines and newspapers. As a result, we were all—students, professors and working journalists—trying to figure out […]

Podcasts are here to stay—but what will they look like in the future?  After outlining the history of podcasts and how to create a podcast, this is what Imagination’s Senior Audio Manager Peter Kosmal sees in the future of podcasts: Interactivity The future of audio will feature heightened interactivity. Over the course of the pandemic, […]

If you believe Elon Musk, artificial intelligence (AI) is a bigger threat to the human race than nuclear weapons. But before the machines gather the self-awareness and gumption to chuck us into the trash bin of time, it will first come for the SEOs.  For years, I’ve convinced myself that the technology might displace the […]

Full disclosure: Reviewers of business books do not read every word of every book. The stack of books never seems to get any smaller. Deadlines loom. And to be honest, business books are usually pretty formulaic: anecdote masquerading as meaningful example, what I see that no one else in history has ever seen, revolutionary methodology […]