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Digital analytics provides baseline insights into user behavior, audience growth and other metrics, but content marketing KPIs help measure content success in line with overall goals.
With the rise of streaming services, global internet access and the number of networked devices per capita, 80% of all internet traffic by 2022 will consist of just internet video traffic.
This is a woman who knows how to use narrative and is serious about the power of storytelling, calling it an essential life skill. And it’s no different at work.
Successfully working with an SME takes time and care. These useful steps will help you create harmonious working relationships with these gatekeepers of knowledge.
An email subject line can either be your first impression or your last. It can be the difference between connecting with a subscriber and turning them off.
The best, freshest redesigns feel that way because they’re more than a fresh coat of paint — or a new set of fonts, for that matter.
For any content marketing program to be effective, you need to consider those ancillary users — the sales team, the financial advisers, the resellers — and empower them to easily use the materials you create.
We sat down with Mike Plante, Amica marketing officer, to discuss why content marketing aligns so tightly with Amica’s brand goals—and explore the lessons he’s learned along the way.
Is your content marketing strategy prioritizing voice search optimization? Don’t be the brand that said “Why bother?” to digital marketing in 1999.
From fast food behemoths to independent artisans, decision-makers want to know you understand their business and have their back — B2B food marketing content that meets their needs for relevant information and inspiration does just that.
To differentiate themselves in a crowded banking industry, niche banks are very clear about who their services are for.
A little bit of authenticity goes a long way toward building credibility in your content marketing. Here are eight ways to create brand trust.