Podcast: Build the best home for your digital content

Find out what associations need to know about content hubs, the central place for content creation and distribution in a digital strategy.

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HOST: Jaime Andriopoulos
FEATURING: Harry Goldstein (IEEE), Ben Mullin (Poynter), Kim Caviness (Imagination)

What makes a content hub the must-have home for your digital content? It’s bigger than a blog. It’s more focused than a website because of its editorial mission. If you have a media brand, it’s where that brand lives and flourishes. It’s where your social posts and enewsletters point readers. And, done right, when readers click on a single piece, they’ll find more content on your hub to love.

In this episode of associationNation, we get expert insight on what makes a hub successful, plus what to think about if you’re building—or updating—one of your own.

Get to know our guests

In his time as editorial director at IEEE Spectrum, Harry Goldstein has seen a longstanding magazine transform into an award-winning digital program. He offers advice on the perpetual state of “redesign,” plus an unexpected and unwanted source of unqualified traffic. (Hint: It’s adult-oriented.)

Ben Mullin, managing editor at Poynter.org, shares lessons from an organization that has built an impressive hub covering the news industry. With an editorial mission centered firmly on journalism, Poynter is increasingly tying the structure and functionality of its digital hub to its audience needs and business goals—something content marketers should heed.

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