associationNation Episode 10: How to raise your member voices

Member voices add credibility and expertise. They add authority and authenticity. Bottom line: They keep you real.

itunes button google play store button

HOST: Jaime Painter
FEATURING: Molly Polen (AACC)

The idea that associations should focus on their members seems like a no-brainer. But serving members through content can go beyond just thinking about their needs.

Who knows those needs better than the members themselves? In this episode of associationNation, we cover how to use your members' experience and expertise in content as subject matter experts, sources, subjects, authors and even on-camera personalities.

Member voices add credibility. They add authority and authenticity. Bottom line: They keep you real.

Get to know our guest

As senior director of communications and PR for AACC, Molly Polen has called on members—highly technical clinical chemists—to be storytellers and content creators for the association's magazine, newsletters, video content, member forum and more. The result: Content that blends expert credibility with emotional appeal.

published: March 14, 2018

more episodes

Podcast: Build the best home for your digital content

Find out what associations need to know about content hubs, the central place for content creation and distribution in a digital strategy.
hear it

associationNation Episode 11: Make the most of volunteer content creators

Your members provide subject matter expertise and peer-to-peer credibility. You provide the communication skills. Get tips for best practices in managing volunteer content creators.
hear it

associationNation Episode 12: The voices of association content marketing

Association marketers from AM&P's annual conference weigh in on the challenges, opportunities and future of member-focused content.
hear it
all episodes