If you’re an association marketer, your annual meeting and other events are probably highlighted on your digital calendar for months in advance, if not longer. If you have these events on your calendar, what’s on your to-do list?
If you’re going to compete for people’s time—not to mention travel costs—are you ready to go beyond simple landing pages and promotions? That’s where content comes into play. There are ample opportunities to pique interest and drive attendance with preview-based storytelling; show members—or prospective members—what they’re missing with live, daily social and digital coverage; and extend the value of your event through follow-up content.