Podcast: The power of public content for associations

Your content marketing vision and approaches change when your audience is the general public.

itunes button google play store button

HOST: Jaime Andriopoulos, VP, Strategy, Imagination
FEATURING: Jon Torrey (Think About Your Eyes) and Deirdre Middleton (American Optometric Association)

If associations can tell stories that elevate their profession or industry in the public’s eyes, it’s a win. If you can share knowledge that leads the public to recognize the value of what you and your members provide, even better.

But how do you change your messages and tactics when your audience is the public, not members? This episode offers insights and lessons learned.

Get to know our guests

Jon Torrey is executive director of Think About Your Eyes, a public-facing campaign that stresses the need for and value of comprehensive eye exams and other eye care. Deirdre Middleton is director of strategy and advocacy communications for the American Optometric Association, a partner in TAYE whose members ultimately provide that eye care.

published: October 25, 2017

more episodes

associationNation Episode 12: The voices of association content marketing

Association marketers from AM&P's annual conference weigh in on the challenges, opportunities and future of member-focused content.
hear it

Podcast: Is your content conference-ready?

It’s bigger than a brochure or a registration page. It’s about getting people’s attention before an event, then keeping it during and after.
hear it

Podcast: Personalization matters more than just "thinking young"

Get future-proofing lessons from millennial marketers. Lesson one: Think beyond the stereotypes.
hear it
all episodes