Infographic: A 5-step storytelling guide for content marketers

Every day, your employees hear how your customers or your members are overcoming challenges. Find out how to capture and tell those stories.

BY Nick O'Mara
Senior Infographics Designer, Imagination

The people you work with are sitting on a mountain of stories that could elevate your content marketing program: tales of innovation, success, lessons learned and often practical knowledge that your audience craves.

What you need is a system to gather those stories—and then tell them in the most engaging way possible. Below are the basic elements needed to turn untapped potential into strategic storytelling.

Infographic by Nick O'Mara
published: May 24, 2017

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